As you’ve probably heard, Facebook will get rid of like-gating on November 5. For years, brands have used like-gating to prompt Facebook users who haven’t already “liked” their page to do so before they can see content, redeem a coupon, or enter a contest. Like-gating increases Facebook fan numbers so, predictably, not everyone has welcomed […]
When it comes to building a better online presence for your brand, one way you should always be looking to improve is by building a broader presence. This is simple math: You give yourself more opportunities to be discovered in search, whether that search is taking place in a search engine or on a local […]
I’m about midway through my eighth month as an intern here at 30 lines. In that time, I have become knowledgeable about more than I ever thought possible with digital. The field requires that we stay up to date and plugged in to the zeitgeist, and part of staying plugged in means getting out of […]
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