When You Listen, Customers Listen Back

Eric BrownRecently, BusinessWeek asked readers to submit their nominations for the “Voices of Innovation” in social media. Out of all the names that were submitted, they choose four individuals to profile, including Scott Monty from Ford, Beth Kanter from the Sharing Foundation and Noah Brier from Brand Tags.

The fourth person profiled was Eric Brown, President of Urbane Apartments. (Full disclosure: Urbane Apartments is a 30 Lines client.)

Now I could easily stop there, cheering for Eric and 30

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Mike Whaling

Pay attention to your customers ... most of the time, they know more about your brand than you do.

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  • http://www.homeisjchart.com Mark Juleen

    This is a great story. I thought it was great that a resident took the time to comment. Kudos to Eric again for a job well done. The only injustice from the article is calling Eric a “Landlord”. Especially in the title. His title comes nowhere close to that.

    Enjoy your day!

    Mj

  • http://www.homeisjchart.com Mark Juleen

    This is a great story. I thought it was great that a resident took the time to comment. Kudos to Eric again for a job well done. The only injustice from the article is calling Eric a “Landlord”. Especially in the title. His title comes nowhere close to that.

    Enjoy your day!

    Mj

  • http://www.apartmentveteran.com/ Eric Brown

    Mike, Good Morning,
    A big thank you to both you and Mark, much appreciated. And a big thank you to 30Lines for making all our back office architecture stuff work for all the crazy ideas we dream up at Urbane, you are the best.

    The point I really want to impress here about this is,I had no idea you were writing this blog post. Perhaps you would have alerted me or not. THIS is the other side of Social Media, someone was talking about us, AND because of some simple alerts that picked it up, I knew it.

    The phrase “What Happens in Vegas, Stays on Google” is so very true, and it is paramount to know when folks are talking about you, because it usually IS NOT good. I also want to point out though, that is the Hidden Gem, when you Participate in the Conversation, you are granted the opportunity to transition a complaint into an evangelist with practice.

  • http://www.apartmentveteran.com/ Eric Brown

    Mike, Good Morning,
    A big thank you to both you and Mark, much appreciated. And a big thank you to 30Lines for making all our back office architecture stuff work for all the crazy ideas we dream up at Urbane, you are the best.

    The point I really want to impress here about this is,I had no idea you were writing this blog post. Perhaps you would have alerted me or not. THIS is the other side of Social Media, someone was talking about us, AND because of some simple alerts that picked it up, I knew it.

    The phrase “What Happens in Vegas, Stays on Google” is so very true, and it is paramount to know when folks are talking about you, because it usually IS NOT good. I also want to point out though, that is the Hidden Gem, when you Participate in the Conversation, you are granted the opportunity to transition a complaint into an evangelist with practice.

  • http://30lines.com Mike Whaling

    Mark, I also think it says a lot that you took the time to comment on the article. It shows that Eric is doing something worth paying attention to, and it’s evidence of the fact that you are leading J.C. Hart down a similar path.

    Eric, thanks for the kudos. It’s exciting to work for clients like you that not only “get it,” but are also willing to put themselves out there for all their customers to see. I’m looking forward to seeing where all of this takes us, my friend.

  • http://30lines.com Mike Whaling

    Mark, I also think it says a lot that you took the time to comment on the article. It shows that Eric is doing something worth paying attention to, and it’s evidence of the fact that you are leading J.C. Hart down a similar path.

    Eric, thanks for the kudos. It’s exciting to work for clients like you that not only “get it,” but are also willing to put themselves out there for all their customers to see. I’m looking forward to seeing where all of this takes us, my friend.