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Tour Zappos with 30 LinesJun 21

For those of you not familiar with Zappos, it is an online retailer of shoes, clothing, handbags, and accessories. Zappos also is well known for its company culture of providing extreme customer service. Here’s just one example of the Zappos company culture in action, as told by someone who has never even purchased anything from the site.

Zappos, Powered by ServiceZappos is led by CEO Tony Hsieh (you can find him on Twitter at @Zappos). As part of the conference that I’m attending this week, Tony is participating on what should be an outstanding panel to discuss the latest trends in social media. (The panel was organized and will be moderated by a good friend, Eric Wu from RentWiki.) I’m excited to see Tony (and Eric) in action during Saturday’s panel, and I would encourage anyone in the apartment industry who is attending the NAA Education Conference to attend this discussion.

I’m also excited to pass along that Zappos will be offering a tour of their headquarters to anyone who’s interested before the conference kicks off. We’ll be touring the Zappos facilities on Wednesday, June 24th at 10am local time in Vegas. Shuttle service will be provided, and  the tour should take just over an hour. If you’re interested in joining us, email me at mike[at]30lines.com, send a tweet to @30lines or call 386.795.8000. I’d love for you to join us to see firsthand how Zappos wows its customers with service. See you in Vegas!

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30 Lines was founded on one premise: Help businesses achieve their objectives by engaging their customers and prospects. It used to be that the companies that paid the most for attention won… Now it’s the companies that pay the most attention that will be the winners.

Some people call it social media, some call it Web 2.0… We call it the new way business gets done.

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Why 30 Lines?

Most Internet users find information through search engines. And most search engine users don’t have much patience. In fact, over 90% of users give up after the first three pages of results — after 30 headlines, they’ve either already clicked on something, or they revise their search.

That means marketers — and their more vocal brand influencers — need to make the right impression on those consumers quickly. You have 30 lines… Are you making the most of them?

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