Are You Making Social Media Fans Work Too Hard to Find You?

Imagine the following statements as a part of any marketing message:

  • Visit our website!
  • Call us on your phone!
  • Come to our store!

None of these would be very helpful to me as a consumer unless I knew the web address, the phone number or the physical address of the business. They’re not worth much without at least a little additional context. Pretty easy to understand, right? Of course.

Yet this is exactly how many marketers are promoting their presence on various social media channels, with Facebook and Twitter at the top of the list.

Excited About Going Social

Recently I’ve been seeing a lot more

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Mike Whaling

Pay attention to your customers ... most of the time, they know more about your brand than you do.

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