6 Ideas to Leverage Google’s “Author” Markup

This is a guest post from Heather Whaling, cross-posted from prTini.

Last week, Google make a fairly techy-sounding announcement. If you’re like me, you saw it, but didn’t pay a lot of attention. As I re-read the announcement today and some corresponding blog posts, the light went on. I get it now. The new “authorship” authority impacts what we do every day as PR people.

Let’s take a step back. Here’s an excerpt from Google’s announcement:

Today we’re beginning to support authorship markup — a way to connect authors with their content on the web. We

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Heather Whaling

As president of Geben Communication, Heather Whaling provides public relations and social media services to small- to mid-size businesses. She’s also a public relations blogger, speaker and co-moderator of #pr20chat.

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