Last week, Google make a fairly techy-sounding announcement. If you’re like me, you saw it, but didn’t pay a lot of attention. As I re-read the announcement today and some corresponding blog posts, the light went on. I get it now. The new “authorship” authority impacts what we do every day as PR people.
Let’s take a step back. Here’s an excerpt from Google’s announcement:
Today we’re beginning to support authorship markup — a way to connect authors with their content on the web. WeTo see the full content, share this page by clicking one of the buttons below