Regardless of your personal opinion of Brad Bellflower or JB Smoove or ironic direct mail, apartment marketers can’t disregard the fact that there is an arms race among the major Internet Listing Sites (ILSs) to reach more renters, and they’re succeeding.
You know reviews are important. There’s no question that you should respond to customers’ concerns, and Google and other search engines take reviews into account when determining where to rank your business in local search results. Here are three simple tactics for getting more reviews from more customers, including the happy ones.