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Insights and tips to help you build a better online presence

How to Parse Market Connect XML Files, the Easy Way

Recently we’ve started working with a client who uses MRI’s Market Connect (powered by VaultWare) to manage their real-time pricing and availability feeds for their websites. It’s an easy way for them to have a widely accessible repository of their property information for use anywhere on the web. The only small, teensy-weensy caveat about the system is that it uses XML to return this information to you.

Anatomy of a Landing Page

Take the time to complete just a few fields in Entrata or WordPress, and you can make your landing pages more likely to appear in prospects’ search results.

4 Easy Ways To Grow Your Email List

With 42% of businesses saying email marketing is one of their most effective lead generation tools, it’s clear that email, when used properly, can be the ultimate secret weapon when it comes to your digital marketing efforts.

Building an Apartment Website That Converts: What to Measure

This is part two of our series on improving conversions on your apartment website. Here’s where you can read the first article in the series — 5 Things to Do Today to Improve Conversions on Your Apartment Website. "In God we trust; all others must bring data.” There...

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