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Facebook Closes the Like-Gate: What That Means for You

As you’ve probably heard, Facebook will get rid of like-gating on November 5. For years, brands have used like-gating to prompt Facebook users who haven’t already “liked” their page to do so before they can see content, redeem a coupon, or enter a contest. Like-gating increases Facebook fan numbers so, predictably, not everyone has welcomed […]


WordCamp Takeaways From An Intern

I’m about midway through my eighth month as an intern here at 30 lines. In that time, I have become knowledgeable about more than I ever thought possible with digital. The field requires that we stay up to date and plugged in to the zeitgeist, and part of staying plugged in means getting out of […]


Responsible Responsive Design: Images

One of the biggest issues with responsive design is the optimization and handling of images. If you’ve seen a responsive site, you know that images tend to squeeze down with the browser as it gets smaller. That’s all well and good, but if you’re viewing a picture of your cat on a mobile browser, it […]

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Apartment Companies: Open Your Doors To Instagram

Instagram is not just for selfies anymore. With more than 200 million active users, Instagram is becoming a go-to hub for marketers to promote their brands on social media, and it’s no surprise that apartment companies are getting in on the action. Companies such as Reside Living and Contemporary Management Concepts have already scoped out Instagram’s potential and what […]


The 2014 FIFA World Cup Widget Explained

A few weeks ago, I released a widget that displays World Cup data highlights in a WordPress sidebar, and I’d like to tell you how it works. As an avid futbol (soccer!) fan and citizen of the Internet, I came across an awesome World Cup API for accessing live data on the 2014 FIFA World […]

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How To Create A Custom Google Analytics Dashboard

Google Analytics allows business owners to get consistently accurate and up-to-date information about their digital presence. This tool is infinitely helpful, but new users are often shell-shocked by the massive amount of data it offers. One way to simplify this process is to use custom Google Analytics Dashboards, which show pre-selected metrics based on specific dates […]