Recently we’ve started working with a client who uses MRI's Market Connect (powered by VaultWare) to manage their real-time pricing and availability feeds for their websites. It's an easy way for them to have a widely accessible repository of their property information for use anywhere on the web. The only small, teensy-weensy caveat about the system is that it uses XML to return this information to you.
Want your website to rank higher for your key search terms? Understand this one thing before implementing any other tactical SEO advice.
Take the time to complete just a few fields in Entrata or WordPress, and you can make your landing pages more likely to appear in prospects' search results.
Derek Foster, a member of the 30 Lines dev team, gets really nerdy about coding in our latest post.
With 42% of businesses saying email marketing is one of their most effective lead generation tools, it’s clear that email, when used properly, can be the ultimate secret weapon when it comes to your digital marketing efforts.
During their search, apartment hunters consider several factors, and giving them the information they want when they want it —via lead nurturing— is critical to turn leads into leases.
This is part two of our series on improving conversions on your apartment website. Here’s where you can read the first article in the series — 5 Things to Do Today to Improve Conversions on Your Apartment Website. "In God we trust; all others must bring data.” There...
As 2015 comes to a close, the 30 Lines team has been digging into the most talked about marketing trends at this year’s multifamily conferences, and figuring out how they can be applied to your brand to build your online presence, increase your conversion rates and close more sales.
In the numbers game that is apartment marketing, the more leads you have, the better chance you’ll find someone who will say yes to that great place, ideally at a higher rent. And if you need more leads, you might need to do some more advertising to get that increase...