Veruca Salt in Charlie and the Chocolate Factory

Four Simple Steps to Eliminating Waste and Increasing Conversion on Social Media

by on April 10, 2012 in Guest Posts, Social Media

There’s a scene at the beginning of Charlie and the Chocolate Factory where an entire warehouse of women unwrap box after box of candy bars in search of a Golden Ticket. After weeks of searching, the factory owner’s bratty daughter – Veruca Salt – finally gets her wish (“But I want a ticket nooowwww, Daddy!”) [...]

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Introducing New Facebook Pages

Facebook Timeline for Business: A New Look for Your Page

by on March 1, 2012 in Social Media

Like it or not, Facebook isn’t afraid to make big changes. And with their announcements yesterday, they’re going to be making some very big changes to business pages, as well as a number of other tools for marketers using the site. We’ll focus on the business page updates for now … trust me, these updates [...]

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Use Tweegram to Make Blog Posts Easier to Share on Pinterest

Make Your Blog Posts Pinterest-Friendly With Tweegram

by on January 11, 2012 in Marketing, Social Media

Use a tool like Tweegram to visually convey your most important ideas on sites like Pinterest and Instagram.

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Don't be a plug.

Don’t Be a Plug About Plugins

by on October 14, 2011 in Website Design

Jonathan Saar shares his story about testing various WordPress plugins, understanding how readers are using your site and why he believes it’s critical to have effective sharing options on your blog.

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6 Ideas to Leverage Google’s “Author” Markup

by on June 14, 2011 in Blogging, Guest Posts

This is a guest post from Heather Whaling, cross-posted from prTini. Last week, Google make a fairly techy-sounding announcement. If you’re like me, you saw it, but didn’t pay a lot of attention. As I re-read the announcement today and some corresponding blog posts, the light went on. I get it now. The new “authorship” [...]

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Comment on Your Brand’s Facebook Page as Yourself

by on May 25, 2011 in Social Media

I’ve been getting this question a bit more often lately, so I figured it might be easiest just to share it here. First, being able to switch how you use Facebook is a handy feature that has been available to Page admins for several months now. Previously, anytime an admin of a page left a [...]

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Three Steps to Success: Gary Vaynerchuk Style

by on May 11, 2011 in Marketing, Social Media, Word of Mouth

Gary V. Few people in the world are as recognizable by their first name and last initial as Gary Vaynerchuk. For anyone who’s been active online over the past few years, the name alone is enough to spark hours of conversation about wine, technology, social media, or the New York Jets. On April 25, I [...]

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+1: Google’s Like Button (And Why You Should Update Your Profile NOW)

by on March 31, 2011 in Search, Social Media

See that “thumbs up” button at the top of this post? It’s a big threat to Google’s search business, and a lot of people in the online marketing community have been waiting for Google to respond. Well, Google stepped further into more “social” search results this week by introducing their own version of the Facebook [...]

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Quora and Why Answering Questions is Good Business

by on January 7, 2011 in Social Media

If you’re looking for the “it” social media site of the moment, it’s apparently Quora. Named one of ten “websites to watch in 2011,” Quora is described as “a continually improving collection of questions and answers created, edited, and organized by everyone who uses it.” People post questions, and other people answer them. A whole [...]

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Facebook Friday: What’s Your Deal?

by on November 5, 2010 in Marketing, Social Media

Earlier this week, Facebook announced a number of new features, primarily focused on how people will interact with the site (and soon, many other websites) from their mobile devices. (You can get a complete rundown of all the announcements here.) Deals Come to Place Pages Undoubtedly, the feature that will have the greatest impact on [...]

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