Tagging a Facebook Page from Your Facebook Page

by on August 17, 2010 in Social Media

How to use Facebook’s tagging feature to link to other business Pages and make your update appear on their Wall.

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Ad Review: Hail So Big It Will Smash Your Car

by on August 6, 2010 in Marketing, Word of Mouth

The parking lot on the north side of the Atlas Building in downtown Columbus is no stranger to unique billboards. The advertisement that is posted on the building now is no exception, so I wanted to take the opportunity to share it with you and get your take on it from the marketing perspective. The [...]

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#WhyWeCelebrate: How a Social Media Campaign Generated 330,000 Impressions

by on July 8, 2010 in Social Media

This is a guest post from Heather Whaling (@prtini) of Geben Communication, (yes, my wife) recapping our experience with #WhyWeCelebrate this past week. Last week, I blogged about #WhyWeCelebrate, asking you to join with us to honor the troops during the Independence Day holiday. Showing the true power of social media, you came through. In [...]

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Remember #WhyWeCelebrate

by on July 2, 2010 in Social Media

This weekend, many of us will be attending parades, picnics and fireworks and picnics to celebrate Independence Day. That’s fun (unless you’re not a fan of fireworks), but there are lots of people who won’t be here to join in the Fourth of July festivities. Regardless of your political affiliation, we’re all indebted to those [...]

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Forget the Numbers. Ask Better Questions.

by on June 8, 2010 in Marketing

I don’t know about you, but I’ve just about had it with social media presentations that focus on the big, impressive numbers. They’re virtually meaningless to the majority of marketers. Stop trying to sell your boss on social media by telling her that Facebook has almost 500 million users, and start focusing on real reasons [...]

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Are You Making Social Media Fans Work Too Hard to Find You?

by on May 17, 2010 in Marketing

Imagine the following statements as a part of any marketing message: Visit our website! Call us on your phone! Come to our store! None of these would be very helpful to me as a consumer unless I knew the web address, the phone number or the physical address of the business. They’re not worth much [...]

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Who Are The Admins For Your Brand’s Facebook Page?

by on March 17, 2010 in Marketing

Facebook is on a roll, recently crossing over 400 million users. Marketers want a piece of that action, so it’s no surprise that Facebook Pages for businesses are hot right now, too. It seems like a Facebook Page is a must-have for most marketers. But before you start accumulating hundreds or even thousands of fans, [...]

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How Apartment Companies Can Use Foursquare

by on January 20, 2010 in Interactive, Marketing

There’s a lot of buzz around location-based applications right now, and one of the services at the head of this pack is a mobile application called Foursquare. Foursquare allows users to earn points by “checking in” at various locations around town. Users can connect with their friends from Facebook and Twitter, and the user who [...]

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Social Media Tools to Know: TurnSocial

by on January 11, 2010 in Blog, Blogging, Interactive, Marketing

If there’s one thing I hear most often about social media, it’s that it can get overwhelming fast. (Here are a few tips if this is you.) Whether it’s a blog, Facebook, Twitter, or a Ning site, there are many, many ways to connect with friends, colleagues and prospects, and there are even more tools [...]

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Practice Targeting: Segment Your Audience

by on November 25, 2009 in Blog, Marketing

What does this have to do with me? Social media has made it much easier for us to spread the word through blog posts, status updates, photos and videos. Unfortunately, it has also increased the amount of noise that you need to cut through to ensure that your message is heard. You need to work [...]

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