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This is a guest post from Heather Whaling, cross-posted from prTini. Last week, Google make a fairly techy-sounding announcement. If you’re like me, you saw it, but didn’t pay a lot of attention. As I re-read the announcement today and some corresponding blog posts, the light went on. I get it now. The new “authorship” [...]

I’ve been getting this question a bit more often lately, so I figured it might be easiest just to share it here. First, being able to switch how you use Facebook is a handy feature that has been available to Page admins for several months now. Previously, anytime an admin of a page left a [...]

See that “thumbs up” button at the top of this post? It’s a big threat to Google’s search business, and a lot of people in the online marketing community have been waiting for Google to respond. Well, Google stepped further into more “social” search results this week by introducing their own version of the Facebook [...]

If you’re looking for the “it” social media site of the moment, it’s apparently Quora. Named one of ten “websites to watch in 2011,” Quora is described as “a continually improving collection of questions and answers created, edited, and organized by everyone who uses it.” People post questions, and other people answer them. A whole [...]

How to use Facebook’s tagging feature to link to other business Pages and make your update appear on their Wall.

The parking lot on the north side of the Atlas Building in downtown Columbus is no stranger to unique billboards. The advertisement that is posted on the building now is no exception, so I wanted to take the opportunity to share it with you and get your take on it from the marketing perspective. The [...]

There’s a lot of buzz around location-based applications right now, and one of the services at the head of this pack is a mobile application called Foursquare. Foursquare allows users to earn points by “checking in” at various locations around town. Users can connect with their friends from Facebook and Twitter, and the user who [...]

If there’s one thing I hear most often about social media, it’s that it can get overwhelming fast. (Here are a few tips if this is you.) Whether it’s a blog, Facebook, Twitter, or a Ning site, there are many, many ways to connect with friends, colleagues and prospects, and there are even more tools [...]

What does this have to do with me? Social media has made it much easier for us to spread the word through blog posts, status updates, photos and videos. Unfortunately, it has also increased the amount of noise that you need to cut through to ensure that your message is heard. You need to work [...]

Yesterday, I had a quick conversation on Twitter with Jonathan Saar from the Training Factor. He mentioned how happy he was that his site now appears on page one of Google search results for the term “multifamily training.” That’s pretty exciting, because that’s the exact business that the Training Factor is in. I’m sure it’s [...]