30 Lines

If you’re building a wide-reaching web presence for your business, that probably means that you’re using sites like Facebook, LinkedIn, Twitter, Flickr and Vimeo, as well as tools like WordPress, Google Analytics, SocialMention and Tweetdeck (or Seesmic) to connect with customers and spread the word about your products and services. That’s a lot of different [...]

Then take two minutes to read through this presentation by Marta Kagan. Read every slide. If you’ve already seen it, then read it again: I think there’s more to the story for apartment companies (that’s why we’re here!), and I don’t agree with everything she says, but for the most part, I love it. I [...]

Jim Gunther and Jamie Cherry operate the Inn on First, a small bed and breakfast in Napa. And they fully understand how powerful customer reviews can be for their business. They run a great operation, but the customer service doesn’t stop when the guest leaves. After every guest’s stay, they send a personalized thank you email. [...]