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Three Steps to Success: Gary Vaynerchuk Style

by Matthew Russo on May 11, 2011 in Marketing, Social Media, Word of Mouth

Gary V. Few people in the world are as recognizable by their first name and last initial as Gary Vaynerchuk. For anyone who’s been active online over the past few years, the name alone is enough to spark hours of conversation about wine, technology, social media, or the New York Jets. On April 25, I [...]

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Ad Review: Hail So Big It Will Smash Your Car

by Mike Whaling on August 6, 2010 in Marketing, Word of Mouth

The parking lot on the north side of the Atlas Building in downtown Columbus is no stranger to unique billboards. The advertisement that is posted on the building now is no exception, so I wanted to take the opportunity to share it with you and get your take on it from the marketing perspective. The [...]

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About 30 Lines

30 Lines was founded on one premise: Help businesses achieve their objectives by engaging their customers and prospects. It used to be that the companies that paid the most for attention won ... now it's the companies that pay the most attention that will be the winners.

Some people call it social media, some call it Web 2.0 ... we call it the new way business gets done.

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Why 30 Lines?

Most Internet users find information through search engines. And most search engine users don't have much patience. In fact, over 90% of users give up after the first three pages of results -- after 30 headlines, they've either already clicked on something, or they revise their search.

That means marketers -- and their more vocal brand influencers -- need to make the right impression on those consumers quickly. You have 30 lines (probably less) ... are you making the most of them?

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Three Steps to Success: Gary Vaynerchuk Style

Ad Review: Hail So Big It Will Smash Your Car

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