Tag Archives: customer relationships

Brett Favre Doesn't Control His Legacy, Just Like You Don't Control Your Brand

If you follow football, you’ve probably heard that Brett Favre is coming out of retirement (again) to play for the Minnesota Vikings this season. Because of his play on the field, Favre will surely be inducted into the NFL Hall of Fame when he finally decides to hang up the cleats. But because of his [...]

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When You Listen, Customers Listen Back

Recently, BusinessWeek asked readers to submit their nominations for the “Voices of Innovation” in social media. Out of all the names that were submitted, they choose four individuals to profile, including Scott Monty from Ford, Beth Kanter from the Sharing Foundation and Noah Brier from Brand Tags. The fourth person profiled was Eric Brown, President [...]

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How are You Using Customer Reviews?

Jim Gunther and Jamie Cherry operate the Inn on First, a small bed and breakfast in Napa. And they fully understand how powerful customer reviews can be for their business. They run a great operation, but the customer service doesn’t stop when the guest leaves. After every guest’s stay, they send a personalized thank you email. [...]

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