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For those of you not familiar with Zappos, it is an online retailer of shoes, clothing, handbags, and accessories. Zappos also is well known for its company culture of providing extreme customer service. Here’s just one example of the Zappos company culture in action, as told by someone who has never even purchased anything from [...]

Recently, BusinessWeek asked readers to submit their nominations for the “Voices of Innovation” in social media. Out of all the names that were submitted, they choose four individuals to profile, including Scott Monty from Ford, Beth Kanter from the Sharing Foundation and Noah Brier from Brand Tags. The fourth person profiled was Eric Brown, President [...]

Have you met Scott Ginsberg? I haven’t, but I would know right away if I did. Why? Because he’ll be wearing a nametag. He wears one all the time, every day. Has been for almost 3,000 days straight as I write this. He even has a nametag tattooed on his chest. And he’s managed to [...]

Web design software: Free Online marketing campaign: Free Long-distance calling: Free Running your small business for next to nothing: Priceless. If there’s one example above any other of an entrepreneur who has used free online tools to build his business, it’s Gary Vaynerchuk. Gary and his father own the Wine Library, a wine store located in Springfield, [...]

Then take two minutes to read through this presentation by Marta Kagan. Read every slide. If you’ve already seen it, then read it again: I think there’s more to the story for apartment companies (that’s why we’re here!), and I don’t agree with everything she says, but for the most part, I love it. I [...]

Despite recent concerns about its reliability (which are quickly fading away), the Twitter microblogging community continues to grow at a dramatic pace. Here is the recent data from Compete.com showing the site’s growth trend over the last year: So how can apartment communities use Twitter as a communication tool? Well, you can start by listening. [...]