As you’ve probably heard, Facebook will get rid of like-gating on November 5. For years, brands have used like-gating to prompt Facebook users who haven’t already “liked” their page to do so before they can see content, redeem a coupon, or enter a contest. Like-gating...
Like it or not, Facebook isn’t afraid to make big changes. And with their announcements yesterday, they’re going to be making some very big changes to business pages, as well as a number of other tools for marketers using the site. We’ll focus on the...
How do I leave a comment on my brand’s Facebook Page as myself, not as the Page? I’ve been getting this question a bit more often lately, so I figured it might be easiest just to share it here. First, being able to switch how you use Facebook is a handy...
Imagine the following statements as a part of any marketing message: Visit our website! Call us on your phone! Come to our store! None of these would be very helpful to me as a consumer unless I knew the web address, the phone number or the physical address of the...
Facebook is on a roll, recently crossing over 400 million users. Marketers want a piece of that action, so it’s no surprise that Facebook Pages for businesses are hot right now, too. It seems like a Facebook Page is a must-have for most marketers. But before you...