30 Lines

The parking lot on the north side of the Atlas Building in downtown Columbus is no stranger to unique billboards. The advertisement that is posted on the building now is no exception, so I wanted to take the opportunity to share it with you and get your take on it from the marketing perspective. The [...]

Imagine the following statements as a part of any marketing message: Visit our website! Call us on your phone! Come to our store! None of these would be very helpful to me as a consumer unless I knew the web address, the phone number or the physical address of the business. They’re not worth much [...]

There’s a lot of buzz around location-based applications right now, and one of the services at the head of this pack is a mobile application called Foursquare. Foursquare allows users to earn points by “checking in” at various locations around town. Users can connect with their friends from Facebook and Twitter, and the user who [...]

What does this have to do with me? Social media has made it much easier for us to spread the word through blog posts, status updates, photos and videos. Unfortunately, it has also increased the amount of noise that you need to cut through to ensure that your message is heard. You need to work [...]

Yesterday, I had a quick conversation on Twitter with Jonathan Saar from the Training Factor. He mentioned how happy he was that his site now appears on page one of Google search results for the term “multifamily training.” That’s pretty exciting, because that’s the exact business that the Training Factor is in. I’m sure it’s [...]

If you follow football, you’ve probably heard that Brett Favre is coming out of retirement (again) to play for the Minnesota Vikings this season. Because of his play on the field, Favre will surely be inducted into the NFL Hall of Fame when he finally decides to hang up the cleats. But because of his [...]

Here at 30 Lines, we’re big fans of the multifamily housing industry. Our work involves building online communities that benefit businesses; the apartment industry is in the business of building physical communities that benefit renters and often entire neighborhoods … there are a lot of interesting parallels, and it’s a good fit. We have the privilege of [...]

Lately I’m starting to see a lot of social buttons, widgets and feeds popping up on websites and blogs of all types. They all say basically the same thing … “Follow Me!” “Be our Fan!” “C’mon, you know you want to!” “Click this glossy icon, then click on more of our junk.” Stop it. Just [...]

Recently, BusinessWeek asked readers to submit their nominations for the “Voices of Innovation” in social media. Out of all the names that were submitted, they choose four individuals to profile, including Scott Monty from Ford, Beth Kanter from the Sharing Foundation and Noah Brier from Brand Tags. The fourth person profiled was Eric Brown, President [...]

Web design software: Free Online marketing campaign: Free Long-distance calling: Free Running your small business for next to nothing: Priceless. If there’s one example above any other of an entrepreneur who has used free online tools to build his business, it’s Gary Vaynerchuk. Gary and his father own the Wine Library, a wine store located in Springfield, [...]