30 Lines

What’s a Super Bowl ad going for this year? Try a cool $3 million for 30 seconds. In this economy, even the biggest of the big traditional advertisers are having a hard time justifying that kind of dough. GM? No thanks. FedEx? We’ll get back to you. So why is this relevant to the average [...]

Doterati held its first event — the Social Media Breakfast — yesterday, and it was great to see everyone who came out. Rob Williams from OrangeJack gave a great intro to all the various social media tools available, I said some things about the basics of blogging and the business case behind it, and Mark [...]

Ok, I need some help with this one. I follow the trends in apartment marketing on a regular basis, so when Capture The Market started posted community videos on MySpace, I decided to subscribe to their future posts. That way I’d get to see all the great videos that they’re producing as soon as they’re [...]

“Should we have a property blog?” I get that question a lot. In a future post, I think I’ll have to go through some of the reasons why the answer is absolutely YES. If you have a property blog, or if you’ve thought about writing one, but don’t think you have enough ideas to write [...]

Then take two minutes to read through this presentation by Marta Kagan. Read every slide. If you’ve already seen it, then read it again: I think there’s more to the story for apartment companies (that’s why we’re here!), and I don’t agree with everything she says, but for the most part, I love it. I [...]