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Tag Archives: microblogging

Ignore Twitter at Your Peril

by Mike Whaling on July 16, 2008 in Brand Monitoring, Interactive

Despite recent concerns about its reliability (which are quickly fading away), the Twitter microblogging community continues to grow at a dramatic pace. Here is the recent data from Compete.com showing the site’s growth trend over the last year: So how can apartment communities use Twitter as a communication tool? Well, you can start by listening. [...]

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Listening to Twitter

by Mike Whaling on June 13, 2008 in Brand Monitoring, Interactive

Despite its ups and downs, the microblogging platform Twitter has been a hot topic lately among marketers. Twitter can be an interesting place to listen… but if you’re wondering what Twitter users have to say about your brand or your community, it might be easier to find what you’re looking for by searching for it [...]

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About 30 Lines

30 Lines was founded on one premise: Help businesses achieve their objectives by engaging their customers and prospects. It used to be that the companies that paid the most for attention won ... now it's the companies that pay the most attention that will be the winners.

Some people call it social media, some call it Web 2.0 ... we call it the new way business gets done.

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Why 30 Lines?

Most Internet users find information through search engines. And most search engine users don't have much patience. In fact, over 90% of users give up after the first three pages of results -- after 30 headlines, they've either already clicked on something, or they revise their search.

That means marketers -- and their more vocal brand influencers -- need to make the right impression on those consumers quickly. You have 30 lines (probably less) ... are you making the most of them?

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Ignore Twitter at Your Peril

Listening to Twitter

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