Social Media Case Study

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#WhyWeCelebrate: How a Social Media Campaign Generated 330,000 Impressions

by Mike Whaling on July 8, 2010 in Social Media

This is a guest post from Heather Whaling (@prtini) of Geben Communication, (yes, my wife) recapping our experience with #WhyWeCelebrate this past week. Last week, I blogged about #WhyWeCelebrate, asking you to join with us to honor the troops during the Independence Day holiday. Showing the true power of social media, you came through. In [...]

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About 30 Lines

30 Lines was founded on one premise: Help businesses achieve their objectives by engaging their customers and prospects. It used to be that the companies that paid the most for attention won ... now it's the companies that pay the most attention that will be the winners.

Some people call it social media, some call it Web 2.0 ... we call it the new way business gets done.

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Why 30 Lines?

Most Internet users find information through search engines. And most search engine users don't have much patience. In fact, over 90% of users give up after the first three pages of results -- after 30 headlines, they've either already clicked on something, or they revise their search.

That means marketers -- and their more vocal brand influencers -- need to make the right impression on those consumers quickly. You have 30 lines (probably less) ... are you making the most of them?

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#WhyWeCelebrate: How a Social Media Campaign Generated 330,000 Impressions

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