by Mike Whaling | May 17, 2010 | Marketing
Imagine the following statements as a part of any marketing message: Visit our website! Call us on your phone! Come to our store! None of these would be very helpful to me as a consumer unless I knew the web address, the phone number or the physical address of the...
by Mike Whaling | Mar 17, 2010 | Marketing
Facebook is on a roll, recently crossing over 400 million users. Marketers want a piece of that action, so it’s no surprise that Facebook Pages for businesses are hot right now, too. It seems like a Facebook Page is a must-have for most marketers. But before you...
by Mike Whaling | Jun 25, 2009 | Uncategorized
Here at 30 Lines, we’re big fans of the multifamily housing industry. Our work involves building online communities that benefit businesses; the apartment industry is in the business of building physical communities that benefit renters and often entire...
by Mike Whaling | Apr 10, 2009 | Uncategorized
Lately I’m starting to see a lot of social buttons, widgets and feeds popping up on websites and blogs of all types. They all say basically the same thing … “Follow Me!” “Be our Fan!” “C’mon, you know you want to!”...
by Mike Whaling | Jul 23, 2008 | Blogging, Ratings and Reviews, Search
Then take two minutes to read through this presentation by Marta Kagan. Read every slide. If you’ve already seen it, then read it again: I think there’s more to the story for apartment companies (that’s why we’re here!), and I don’t agree...
