30 Lines

Tag Archives: web 2.0

When You Listen, Customers Listen Back

by Mike Whaling on February 12, 2009 in Innovation

Recently, BusinessWeek asked readers to submit their nominations for the “Voices of Innovation” in social media. Out of all the names that were submitted, they choose four individuals to profile, including Scott Monty from Ford, Beth Kanter from the Sharing Foundation and Noah Brier from Brand Tags. The fourth person profiled was Eric Brown, President [...]

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If You Haven't Seen This…

by Mike Whaling on July 23, 2008 in Blogging, Ratings and Reviews, Search

Then take two minutes to read through this presentation by Marta Kagan. Read every slide. If you’ve already seen it, then read it again: I think there’s more to the story for apartment companies (that’s why we’re here!), and I don’t agree with everything she says, but for the most part, I love it. I [...]

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About 30 Lines

30 Lines was founded on one premise: Help businesses achieve their objectives by engaging their customers and prospects. It used to be that the companies that paid the most for attention won ... now it's the companies that pay the most attention that will be the winners.

Some people call it social media, some call it Web 2.0 ... we call it the new way business gets done.

Are you ready to join the conversation? Talk to us first.

Why 30 Lines?

Most Internet users find information through search engines. And most search engine users don't have much patience. In fact, over 90% of users give up after the first three pages of results -- after 30 headlines, they've either already clicked on something, or they revise their search.

That means marketers -- and their more vocal brand influencers -- need to make the right impression on those consumers quickly. You have 30 lines (probably less) ... are you making the most of them?

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When You Listen, Customers Listen Back

If You Haven't Seen This…

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