Choosing The Right Keywords For Your Multifamily Marketing In the digital marketing world, perhaps no term gets used with as much frequency and with a lack of clarity as “keywords.” We all know they’re necessary for a comprehensive strategy, but how? Leveling up your marketing can depend on knowing what kinds of keywords to use…
State of Search – June 2020 Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID-19 era). Numbers tell…
Do’s and Don’ts of Self-Guided Tours Some properties have shied away from self-guided since their rise in popularity over the past few years. The adoption of this new tour method has grown exponentially since shelter-in-place orders due to COVID-19 were put into effect. We’ve gathered some Do’s and Don’ts of hosting self-guided tours whether during…
Google My Business- Best Practices for the Multifamily Industry Google My Business is an incredibly powerful marketing tool. Not only is it free to use, but it’s baked right into the one of the main traffic driver for websites on the planet, Google. Without too much effort, your listing can drive traffic, increase retention, and…
Product News: RentPress Embraces Location-Based Marketing 30 Lines, a digital marketing agency, is making it easier to use neighborhood leasing strategies with their marquee software product for multifamily marketers, RentPress (rentpress.io). RentPress is a suite of marketing tools that creates a seamless, comprehensive experience for apartment marketers across websites, chatbots, email, and other digital marketing…
Understanding your SEO Reports- Measuring SEO KPIs Like all facets of digital marketing, there are an incredible number of metrics that analysts and marketers have at their disposal when it comes to Search Engine Optimization (SEO). The question that comes up time and again “How do we know our SEO is working?” can be difficult…
Acceleration vs. Innovation- Amenities In the last 90 days, marketers in the multifamily industry are flocking to new ideas, excited about the changes that are happening. People are calling it “innovation” but really these solutions have been sitting on the wayside, begging to be integrated. The impact that COVID-19 has had on the industry hasn’t…
Acceleration vs. Innovation: Self-Guided and Virtual Tours In the last 90 days, marketers in the multifamily industry are flocking to new ideas, excited about the changes that are happening. People are calling it “innovation” but really these solutions have been sitting on the wayside, begging to be integrated. The impact that COVID-19 has had on…
Anatomy of a Search Engine Results Page At 30 Lines, we’re asked “how” we get websites to rank higher in Google, and most times we need to delve a little deeper and look at “where” we need to rank as well. Many times it helps to break everything down by sections in the SERP (Search…
Virtual and Self-Guided Tours- Tools to get you started Property tour alternatives aren’t going away anytime soon. Self-guided and virtual tours are now a major aspect of your leasing toolbelt. Zumper shows that 32% of people prefer virtual tours because of COVID-19 with an additional 11% prefer them regardless of the virus. Even more striking…
State of Search – May 2020 Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy The month of May indicated it was the start of a return to normal in the search world after the onslaught of the COVID-19 pandemic threw the multifamily industry into a state of…