With 42% of businesses saying email marketing is one of their most effective lead generation tools, it’s clear that email, when used properly, can be the ultimate secret weapon when it comes to your digital marketing efforts.
During their search, apartment hunters consider several factors, and giving them the information they want when they want it —via lead nurturing— is critical to turn leads into leases.
The first two posts in this series cover the generalities of responsive design. Now, we’ll start digging into some responsive layouts used widely across the Web. Imagine, if you will, that a webpage is a perfectly square waffle and each of the squares inside that waffle are a content container. If you’re a designer, you’re familiar…
One of the biggest issues with responsive design is the optimization and handling of images. If you’ve seen a responsive site, you know that images tend to squeeze down with the browser as it gets smaller. That’s all well and good, but if you’re viewing a picture of your cat on a mobile browser, it…
Instagram is not just for selfies anymore. With more than 200 million active users, Instagram is becoming a go-to hub for marketers to promote their brands on social media, and it’s no surprise that apartment companies are getting in on the action. Companies such as Reside Living and Contemporary Management Concepts have already scoped out Instagram’s potential and what…
Responsive web design has made its way past buzzword status. In fact, it’s been more than a buzzword for a few years now. So how exactly does it affect you and why should you care? The Long and Short of It When using responsive web design, it is important to remember what the implementation won’t…
Congratulations. You’ve made the important decision to bring your website out of the past and transform it into something that better reflects your brand, makes the boss happy, and knocks the socks off your visitors. The good news is that you have the opportunity to create something that is beautiful, memorable, and functional. The challenge is…
There’s a scene at the beginning of Charlie and the Chocolate Factory where an entire warehouse of women unwrap box after box of candy bars in search of a Golden Ticket. After weeks of searching, the factory owner’s bratty daughter – Veruca Salt – finally gets her wish (“But I want a ticket nooowwww, Daddy!”)…
Gary V. Few people in the world are as recognizable by their first name and last initial as Gary Vaynerchuk. For anyone who’s been active online over the past few years, the name alone is enough to spark hours of conversation about wine, technology, social media, or the New York Jets. On April 25, I…