Understanding PPC- Why are people who aren’t in my area seeing my ads? We all want more qualified leads, but to get them you need qualified traffic. Building up your presence organically on search engines like Google takes time, and your property might not have the social following you need to start generating the good…
Google and Facebook COVID-19 PPC Credits Google and Facebook are offering pay per click (PPC) ad credits for qualifying small businesses as a result of COVID-19. We understand right now that marketing dollars and credits are more valuable than ever, so we’ve pulled together a few top-line insights to help you better understand the differences…
Website Audits- Maintaining Your Marketing Stack Knowing your marketing tech stack is the first step to knowing how to make the most out of it. Website audits are a great way to find how to improve your number-one digital marketing tool. Think of a website audit like car maintenance. When you have a mechanic check…
The Value of Social Campaigns–Facebook Ads as Part of Your Consumer Journey If you’re looking for more leads, applications, sales, phone calls, contact form submissions, or scheduled tours, Facebook Ads is one of the most powerful and cost-effective ways to achieve them. People don’t make large purchases, like an apartment, based on split-second decisions. Prospects…
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