How Much Should I Spend on Google Ads? Determining Your PPC Budget
Learn our approach for creating effective Google advertising budgets that help apartment marketers hit their leasing goals.
How Do You Know Your Google Ads Are Working?
Learn the specific things you can measure as a multifamily marketer to show the effectiveness of your Google Ad campaigns.
Portfolio Leasing: 11 Ways to Create Prospect-Centric Apartment Marketing
Are you a Starbucks fan? Do you make frequent Target runs? Do you have other favorite local or national brands you regularly seek out? I’m guessing the answer is yes. Now, imagine that every Starbucks and Target location had a different name on the door. Instead of...
No, Pop-Ups Aren’t Dead: Google’s New Rules for Mobile (and How They Affect Lead Generation on Your Website)
Google’s new rules for mobile-friendly websites may change things, but there are still smart, targeted ways to capture more customer leads. Here’s how.
Apartment SEO Basics: Choosing Keywords for Single Property Websites
Smart apartment SEO helps more customers find your community online. Here’s how to create content prospective renters are searching for.
