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3 Massive Shifts in Apartment Marketing, All With a Common Thread

3 Massive Shifts in Apartment Marketing, All With a Common Thread

by Mike Whaling | Mar 6, 2026 | Apartment Marketing, Marketing, Multifamily

If you’re still waiting for a prospect to land on your website and book a tour, you’re likely missing the biggest opportunities in the market right now. We’re seeing three massive shifts in how apartment marketing is evolving and what that means for your marketing...
Netflix Is Rewriting Movies for Distracted Viewers. Apartment Marketing Should Take the Hint.

Netflix Is Rewriting Movies for Distracted Viewers. Apartment Marketing Should Take the Hint.

by Mike Whaling | Jan 25, 2026 | Apartment Marketing, Email

Netflix is asking filmmakers to rewrite their scripts to accommodate distracted viewers who aren’t actually watching the movie. It’s the most honest marketing lesson I’ve heard in a long time. Matt Damon recently noted that the streaming giant now explicitly...
7 Themes from OpTech 2024 and How Marketers Can Use Them to Win 2025

7 Themes from OpTech 2024 and How Marketers Can Use Them to Win 2025

by Mike Whaling | Oct 28, 2024 | Apartment Marketing, Multifamily

Our recap from OpTech 2024 will highlight the main themes from the event and show apartment marketers how to use those themes to get ahead.

October: Start of Q4 … and Crunch Time for Leasing

October: Start of Q4 … and Crunch Time for Leasing

by Mike Whaling | Oct 1, 2024 | Apartment Marketing, Multifamily

October 1 marks the start of Q4 – time to finish the year strong. For most multifamily marketers, that window of opportunity is compressed even further as the busy season winds down.You likely have another 2-4 weeks to make things happen before traffic falls off over...
What do Cadillac sneakers, the Heavenly Bed, and Barbie have to do with multifamily? More than you think.

What do Cadillac sneakers, the Heavenly Bed, and Barbie have to do with multifamily? More than you think.

by Mike Whaling | Sep 9, 2024 | Apartment Marketing, Marketing, Word of Mouth

This past week was one of the best of the year for tennis. And you didn’t have to look very far to find some pretty incredible marketing, too. It was championship week at the US Open … and when tennis comes to the bright lights of New York, it’s the perfect...
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More Resources & Ideas

  • 3 Massive Shifts in Apartment Marketing, All With a Common Thread
  • Netflix Is Rewriting Movies for Distracted Viewers. Apartment Marketing Should Take the Hint.
  • Can AI Find, Trust, and Cite Your Brand in 2026?
  • AI Alt Text for Apartments: RentPress + SEO Focus Integration

About 30 Lines

30 Lines was founded on one premise: Help businesses create easy, remarkable experiences for their customers and prospects.

It used to be that the companies that paid the most for attention won ... now it's the companies that pay the most attention that will be the winners. It's simply the way business gets done.

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Apartment SEO

What’s with the name?

Most Internet users find information through search engines. And most search engine users don't have much patience. In fact, over 90% of users give up after the first three pages of results -- after 30 headlines, they've either already clicked on something, or they revise their search.

That means marketers need to make the right impression on those consumers quickly. You have 30 lines (probably less) ... are you making the most of them?

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