Mike Whaling, Author at 30 Lines

Black Lives Matter

by Mike Whaling | Jun 12, 2020 | Blog, News, Team 30 Lines

Black Lives Matter Let’s be clear; racism crosses the line. Every time. No excuses. Usually, we share multifamily news and information in our weekly emails and this blog, but there is much bigger news going on in the world. Over the past weeks, we’ve listened to...

30 Lessons We Learned in 2019

by Mike Whaling | Feb 12, 2020 | Blog, Innovation, Team 30 Lines

30 Lessons We Learned in 2019 2020 is poised to be a big year for our clients, and in turn, for our team here at 30 Lines. (Sometimes it’s hard to believe we’ve been doing this for 12 years already!) As I look ahead, I also take some time to reflect on the last 12...

How Much Should I Spend on Google Ads? Determining Your PPC Budget

by Mike Whaling | Aug 23, 2019 | Apartment Marketing, Blog

Learn our approach for creating effective Google advertising budgets that help apartment marketers hit their leasing goals.

How Do You Know Your Google Ads Are Working?

by Mike Whaling | Feb 19, 2019 | Apartment Marketing, Search

Learn the specific things you can measure as a multifamily marketer to show the effectiveness of your Google Ad campaigns.

Portfolio Leasing: 11 Ways to Create Prospect-Centric Apartment Marketing

by Mike Whaling | May 8, 2017 | Apartment Marketing

Are you a Starbucks fan? Do you make frequent Target runs? Do you have other favorite local or national brands you regularly seek out? I’m guessing the answer is yes. Now, imagine that every Starbucks and Target location had a different name on the door. Instead of...