Google Business and The Case of The Missing Apartment Office Hours: What to Do Now
Did your office hours disappear from your apartment community’s Google Business listing? Here’s what you can do to help prospects see when you’re open.
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[FREE TEMPLATE] Guided Apartment Tour Follow-Up Email
[FREE TEMPLATE] Guided Apartment Tour Follow-Up Email When a prospect takes the time and effort to come visit your community (especially in today’s environment), you can be sure that they’re pretty interested in renting. No doubt, your leasing team already does an amazing job to deliver a guided tour of the apartment and everything your…
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Step Up Your Email: 99 Emails Your Apartment Community Should Be Sending
99 email ideas to help you close more leads faster, onboard new residents, increase social media engagement, improve ratings & reviews, generate referrals, and more.
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Blog | News | Team 30 Lines
Black Lives Matter
Black Lives Matter Let’s be clear; racism crosses the line. Every time. No excuses. Usually, we share multifamily news and information in our weekly emails and this blog, but there is much bigger news going on in the world. Over the past weeks, we’ve listened to the voices of the Black Lives Matter movement. We’ve…
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30 Lessons We Learned in 2019
30 Lessons We Learned in 2019 2020 is poised to be a big year for our clients, and in turn, for our team here at 30 Lines. (Sometimes it’s hard to believe we’ve been doing this for 12 years already!) As I look ahead, I also take some time to reflect on the last 12…
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How Much Should I Spend on Google Ads? Determining Your PPC Budget
Learn our approach for creating effective Google advertising budgets that help apartment marketers hit their leasing goals.
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How Do You Know Your Google Ads Are Working?
Learn the specific things you can measure as a multifamily marketer to show the effectiveness of your Google Ad campaigns.
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No, Pop-Ups Aren’t Dead: Google’s New Rules for Mobile (and How They Affect Lead Generation on Your Website)
Google’s new rules for mobile-friendly websites may change things, but there are still smart, targeted ways to capture more customer leads. Here’s how.
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Apartment SEO Basics: Choosing Keywords for Single Property Websites
Smart apartment SEO helps more customers find your community online. Here’s how to create content prospective renters are searching for.
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4 Trends Driving Apartment Marketing in 2017 and What to Do to Stay Ahead
4 Trends Driving Apartment Marketing in 2017 and What to Do to Stay Ahead Your Top Takeaways: Before you do anything, upgrade your photos, videos and other visual content Create opportunities to get prospects into your owned marketing earlier in their search process Use online appointment scheduling and live chat to make it easy for…
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The One Thing You Need to Consider Before You Implement All That SEO Advice
Want your website to rank higher for your key search terms? Understand this one thing before implementing any other tactical SEO advice.
