Mike Whaling, Author at 30 Lines

Multifamily needs its “Got Milk?” moment

by Mike Whaling | Mar 11, 2024 | Multifamily

As leaders gather together to advocate for the multifamily industry, it’s never been more clear that rental housing desperately needs its “Got Milk?” moment. 30 years ago, facing declining sales and market share, California’s dairy farmers commissioned the first...

Why Multifamily Marketers Win By Leaning In to Price Transparency and Fee Disclosures

by Mike Whaling | Jan 7, 2024 | Apartment Marketing, RentPress

You’ve been there before. You’re online, excited about purchasing a concert ticket or book a vacation rental. The price seems perfect, fitting nicely within your budget. But as you proceed to checkout, a slew of hidden fees magically appear – service charge,...

LOOK – LEARN – LEASE – LOVE A Framework for More Effective Apartment Marketing

by Mike Whaling | Jul 6, 2023 | Apartment Marketing, Multifamily

LOOK > LEARN >LEASE > LOVE A Framework for More Effective Apartment Marketing In investing, a diverse portfolio with consistent contributions is proven to give you a better chance at succeeding long-term vs. trying to pick winning stocks or time the market....

Google Business and The Case of The Missing Apartment Office Hours: What to Do Now

by Mike Whaling | Dec 21, 2021 | Apartment Marketing, SEO

Did your office hours disappear from your apartment community’s Google Business listing? Here’s what you can do to help prospects see when you’re open.

[FREE TEMPLATE] Guided Apartment Tour Follow-Up Email

by Mike Whaling | Nov 12, 2020 | Apartment Marketing, Blog, Email, Resources

[FREE TEMPLATE] Guided Apartment Tour Follow-Up Email When a prospect takes the time and effort to come visit your community (especially in today’s environment), you can be sure that they’re pretty interested in renting. No doubt, your leasing team already does an...

Multifamily needs its “Got Milk?” moment

Why Multifamily Marketers Win By Leaning In to Price Transparency and Fee Disclosures

LOOK – LEARN – LEASE – LOVE A Framework for More Effective Apartment Marketing

Google Business and The Case of The Missing Apartment Office Hours: What to Do Now

[FREE TEMPLATE] Guided Apartment Tour Follow-Up Email

Get the updates!

Contact 30 Lines