This is part two of our series on improving conversions on your apartment website. Here’s where you can read the first article in the series — 5 Things to Do Today to Improve Conversions on Your Apartment Website. “In God we trust; all others must bring data.” W. Edwards Deming There are two ways to…
5 Things to Do Today to Improve Conversions on Your Apartment Website In the numbers game that is apartment marketing, the more leads you have, the better chance you’ll find someone who will say yes to that great place, ideally at a higher rent. And if you need more leads, you might need to do…
How often do we digital marketers MacGuyver something together for a management takeover?
Too often.
Do you have any idea how many phone calls you get from customers looking at your website? And if you do, do you know which of your marketing sources are driving those prospects to your site? Call tracking is an ideal solution for attributing phone leads coming from your website or any other source you…
Last week, I noticed an interesting status update on LinkedIn. This particular update was shared by Victor Bosak, an Advertising Sales Consultant & Digital Media Strategist for RentPath — the company that owns Apartment Guide, Rent.com, Lovely and a handful of other real estate-focused websites (ILSs). Here’s what Victor posted: This is why working for…
When it comes to building a better online presence for your brand, one way you should always be looking to improve is by building a broader presence. This is simple math: You give yourself more opportunities to be discovered in search, whether that search is taking place in a search engine or on a local…
Take a broader approach to “search optimization” and brand discovery, and you’ll be a lot less concerned about reliable organic reach on any given channel.
A few weeks ago, I released a widget that displays World Cup data highlights in a WordPress sidebar, and I’d like to tell you how it works. As an avid futbol (soccer!) fan and citizen of the Internet, I came across an awesome World Cup API for accessing live data on the 2014 FIFA World…
Does your website make the right ask? Every marketer should be creating strong calls to action on their website. But what does that actually mean? Have you ever stopped to look at what actions your prospects actually want to take on your site? Think about this scenario: A consumer is in the process of making…
When you’re collecting information from a new prospect or customer, do you ask how they heard about you? Does your contact form have one of those drop-downs with a bunch of pre-populated options? If you’re like a lot of companies, you probably get a lot of people who tell you that they found you through…
Red Bull Stratos proves success in social media doesn’t always mean you need a dedicated social media campaign. Do things worth talking about, and people will do the sharing for you.
Google Place pages are now Google+ Local. Here’s what it means for your business.