Like it or not, Facebook isn’t afraid to make big changes. And with their announcements yesterday, they’re going to be making some very big changes to business pages, as well as a number of other tools for marketers using the site. We’ll focus on the business page updates for now … trust me, these updates…
Use a tool like Tweegram to visually convey your most important ideas on sites like Pinterest and Instagram.
How do I leave a comment on my brand’s Facebook Page as myself, not as the Page? I’ve been getting this question a bit more often lately, so I figured it might be easiest just to share it here. First, being able to switch how you use Facebook is a handy feature that has been…
See that “thumbs up” button at the top of this post? It’s a big threat to Google’s search business, and a lot of people in the online marketing community have been waiting for Google to respond. Well, Google stepped further into more “social” search results this week by introducing their own version of the Facebook…
If you’re looking for the “it” social media site of the moment, it’s apparently Quora. Named one of ten “websites to watch in 2011,” Quora is described as “a continually improving collection of questions and answers created, edited, and organized by everyone who uses it.” People post questions, and other people answer them. A whole…
Earlier this week, Facebook announced a number of new features, primarily focused on how people will interact with the site (and soon, many other websites) from their mobile devices. (You can get a complete rundown of all the announcements here.) Deals Come to Place Pages Undoubtedly, the feature that will have the greatest impact on…
How to use Facebook’s tagging feature to link to other business Pages and make your update appear on their Wall.
The parking lot on the north side of the Atlas Building in downtown Columbus is no stranger to unique billboards. The advertisement that is posted on the building now is no exception, so I wanted to take the opportunity to share it with you and get your take on it from the marketing perspective. The…
This is a guest post from Heather Whaling (@prtini) of Geben Communication, (yes, my wife) recapping our experience with #WhyWeCelebrate this past week. Last week, I blogged about #WhyWeCelebrate, asking you to join with us to honor the troops during the Independence Day holiday. Showing the true power of social media, you came through. In…
This weekend, many of us will be attending parades, picnics and fireworks and picnics to celebrate Independence Day. That’s fun (unless you’re not a fan of fireworks), but there are lots of people who won’t be here to join in the Fourth of July festivities. Regardless of your political affiliation, we’re all indebted to those…
I don’t know about you, but I’ve just about had it with social media presentations that focus on the big, impressive numbers. They’re virtually meaningless to the majority of marketers. Stop trying to sell your boss on social media by telling her that Facebook has almost 500 million users, and start focusing on real reasons…
Imagine the following statements as a part of any marketing message: Visit our website! Call us on your phone! Come to our store! None of these would be very helpful to me as a consumer unless I knew the web address, the phone number or the physical address of the business. They’re not worth much…