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Apple Business Connect for Multifamily

Apple Business Connect for Multifamily

by Patrick Laycock | Feb 25, 2023 | Blog, Apartment Marketing, SEO

Just when you thought there weren’t any more worlds to conquer in the local listings game, Apple messes around and gives us a whole lot more work.  On January 11th, Apple introduced a new tool to the digital marketing ecosystem in Apple Business Connect. The free tool...
Preparing For Busy Leasing Season – State Of Search January 2021

Preparing For Busy Leasing Season – State Of Search January 2021

by Patrick Laycock | Feb 11, 2021 | Blog, Apartment Marketing, Search, SEO

Preparing For Busy Leasing Season – State Of Search January 2021 Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even...
Search Trends Are Looking Up For Apartment Marketers – State of Search December 2020

Search Trends Are Looking Up For Apartment Marketers – State of Search December 2020

by Patrick Laycock | Jan 14, 2021 | Blog, Apartment Marketing, Search, SEO

Search Trends Are Looking Up For Apartment Marketers – State of Search December 2020 Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and...
Apartment Shoppers Return To Search- State of Search July 2020

Apartment Shoppers Return To Search- State of Search July 2020

by Patrick Laycock | Aug 11, 2020 | Blog, PPC, Search, SEO

Apartment Shoppers Return To Search- State of Search July 2020 Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job...
What is Schema Markup? An Intro to Schema for SEO

What is Schema Markup? An Intro to Schema for SEO

by Patrick Laycock | Jul 21, 2020 | Blog, Search, SEO

What is Schema Markup? An Intro to Schema for SEO Schema Markup has entered the forefront of the website & SEO ecosystem in the past few years. You don’t have to be a coding expert to learn schema best practices and know the right questions to ask to make it work...
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About 30 Lines

30 Lines was founded on one premise: Help businesses create easy, remarkable experiences for their customers and prospects.

It used to be that the companies that paid the most for attention won ... now it's the companies that pay the most attention that will be the winners. It's simply the way business gets done.

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Apartment SEO

What’s with the name?

Most Internet users find information through search engines. And most search engine users don't have much patience. In fact, over 90% of users give up after the first three pages of results -- after 30 headlines, they've either already clicked on something, or they revise their search.

That means marketers need to make the right impression on those consumers quickly. You have 30 lines (probably less) ... are you making the most of them?

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