State of Search – May 2020

State of Search – May 2020

State of Search – May 2020 Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy The month of May indicated it was the start of a return to normal in the search world after the onslaught of the...
How Does SEO Actually Work?

How Does SEO Actually Work?

How Does SEO Actually Work?   SEO is one of the most commonly-used terms in the digital marketing world. Anyone who has worked with a digital agency can tell you that you need SEO. But, many times they won’t be able to tell you why. We’re here to provide a...
Making Sense of Lead Attribution

Making Sense of Lead Attribution

Apartment Marketing As marketers, when you understand where your leads are coming from, you know where your best-performing marketing tactics lie. Once you identify the areas where your leads engaging, you can focus more of your marketing efforts there. In other...