Mike Whaling, President of 30 Lines

Plugin Makes It Possible to Build Incredible Apartment Websites Quickly and Easily

Top Line Sites

Columbus, OH – November 17, 2014 – While the apartment industry agrees that websites are mission-critical in the leasing process, website design options haven’t kept up with website best practices. Until now, apartment marketers had two options: use a template (and its limited flexibility) from the property management software providers … or hire an agency to build a site from scratch (often cost-prohibitive). That changes today, with the launch of a third option: Top Line Sites, a free tool that lists properties, pricing, availability, and floor plan feeds on any WordPress site.

Top Line Sites, a WordPress plugin, was developed by the innovative apartment-marketing agency 30 Lines, based in Columbus, OH. Inspired by ecommerce, mobile marketing and user-interface design best practices, sites with this plugin experience more qualified leads, higher conversion rates, and easier access to information.

“We built Top Line Sites based on our experience working on digital marketing strategies for nearly 1,000 properties over the past few years. It closes the gap between WordPress – which provides all the flexibility marketers need – and apartment-specific marketing tools to generate leads,” explained Mike Whaling, founder and president of 30 Lines.

Now, apartment websites can include basic functionality, plus the flexible features of the WordPress platform. Top Line Sites improve floor plan display for one property or multiple properties, pull pricing and availability data from one or more feed sources, and deliver prospects to the leasing team’s preferred lead management tool. Thanks to the WordPress integration, it’s easy to change the look of a website, connect it to email marketing and social media channels, add a blog, and build conversion-friendly landing pages for PPC and Craigslist ads. Top Line Sites combines beautiful website design with marketing best practices, while also seamlessly interfacing with leading apartment management software, including Property Solutions, RealPage, RentCafe, and VaultWare.

“Our clients were frustrated with other content management systems, including templates from property management software providers, that restricted their ability to incorporate digital marketing best practices. Apartment marketers shouldn’t be cheated out of basic website functionality,” explained Whaling. “Now, with just a few clicks, marketers can quickly add and edit content and photos, improve SEO, and promote campaign-specific landing pages to increase online advertising conversions.”

Using Top Line Sites technology, 30 Lines designed and developed, a portfolio website for Bainbridge Companies that won the 2014 National Association of Home Builders Pillars of the Industry Award for Best Corporate Website.

Top Line Sites has been successfully beta tested with nearly 200 properties. The plugin is available for download at

About 30 Lines:
30 Lines offers digital marketing solutions designed to help companies grow their online presence. 30 Lines has developed a niche expertise in apartments by working with property owners, real estate professionals and industry service providers to leverage online marketing tools to drive more traffic, convert more leads and increase sales and leases.