Our Latest Posts

Insights and tips to help you build a better online presence

Three Trends We Learned from NAA 2022

Outstanding speakers, networking, and client success stories - we experienced it all at NAA 2022! We had many thoughtful conversations with clients and prospects. We talked about next year's strategy and budget and three trends we spotted. Waitlist Strategy Unit-Level...

Email Marketing for Multifamily: Smarter Follow-Ups + So Much More

At 30 Lines, it’s no secret that email is one of our favorite digital channels - and for good reason. Email consistently delivers an unbeatable ROI for our customers. In multifamily, we know email can increase your leasing team's closing rate by 25% or more.When done...

Preparing For Busy Leasing Season – State Of Search January 2021

Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID-19 era). Numbers tell a story that can more...

[FREE TEMPLATE] Guided Apartment Tour Follow-Up Email

When a prospect takes the time and effort to come visit your community (especially in today’s environment), you can be sure that they’re pretty interested in renting. No doubt, your leasing team already does an amazing job to deliver a guided tour of the apartment and...

Spring Forward with a Behavior-Based Approach to SEO

Apartment marketers – it’s time to dust off your property’s search engine optimization (SEO) strategy. Watch as Mike Whaling, president of 30 Lines, breaks down the process individuals undergo when searching for apartments online, as well as ways SEO can cleanly impact each aspect of this customer experience.

What Am I Paying For? SEO and Apartment Marketing

Search Engine Optimization (or SEO) may seem like a new, flashy digital marketing strategy, it’s one of the oldest tricks in the book, digitally speaking. According to Search Engine Journal SEO, it started in the mid-’90s, making it one of the original digital...

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