Three Trends We Learned from NAA 2022

Outstanding speakers, networking, and client success stories – we experienced it all at NAA 2022! We had many thoughtful conversations with clients and prospects. We talked about next year’s strategy and budget and three trends we spotted.

1. Waitlist Strategy
2. Unit-Level Marketing
3. Amenity Promotion

Waitlist Strategy

Your building is leased up – congratulations! Your first instinct might be to pause many marketing tactics. Continue to collect leads and change your messaging.

From: Limited Availability
To: Sold Out – Join the Waitlist

With those waitlist leads, nurture them before you have an apartment available.

With those waitlist leads, nurture them before you have an apartment available. When you have an apartment available, let the prospect know their spot on the list and the expected move-in time.

Take the opportunity to leverage the neighborhood leasing strategy. Let your waitlist prospects know that Community B is just minutes away. Keep your ownership happy when you are maintaining occupancy.

Unit-Level Marketing

Residents have always been curious to see their actual apartment before renting. 94% of renters depend on unit-level details to help make their leasing decisions. Now with technology, this is coming to life through building maps, videos of the exact apartment, virtual tours, photos, and amenities.

Apartments.com is also promoting the “Listing of the Future” allowing communities to be able to promote and highlight the specifics of each unit.

30 Lines is developing technology to aid your property website through our RentPress website plugin. RentPress is a one-step integration with your property management software, letting you display the most current pricing and availability on your website. Even different feeds from multiple providers, all on the same site.

Amenity Promotion

Developers spend a lot of money on amenities to compete—rooftop pools, pet parks, pet spas, bike parking, and concierge package options. In marketing efforts, the amenities deserve attention beyond a bullet point. Amenity Virtual Tours are now increasingly popular and create engagement in your ongoing email marketing.