Then take two minutes to read through this presentation by Marta Kagan.

Read every slide. If you’ve already seen it, then read it again:

I think there’s more to the story for apartment companies (that’s why we’re here!), and I don’t agree with everything she says, but for the most part, I love it. I use a lot of the same data everyday in my work here at 30 Lines.

What are you doing to get your name out there and engage residents and potential customers? Wait, before you answer that question … go back and read those slides one more time. (And check out Marta’s blog — she writes lots of other good stuff, too.)

Now get started!