Even More Ways to Use Your Pop-Up
Everyone loves a good sale but pop-ups can offer more than just promoting that month of free rent. We covered pop-up messaging options in our blog “10 Marketing Messages That Inspire Prospects to Take Action (Without Offering Free Rent).” And we are back to give you, even more, messaging options along with a few new ways take advantage of the power of pop-ups.
From basic list building to delivering important messages here are some of our favorite pop-up strategies:
1. Crisis communication
Pop-ups are more than just lead collection machines. They are extremely effective at getting a message in front of prospects and residents. Pop-up banners, slide-ins, and even the traditional light box can serve as important message delivery on your website. When a crisis arises, timely communication is paramount and pop-ups can help bridge the communication gaps between your team and your customers. We know that managing your team, residents, and prospects during a crisis can be an impossible task. Here are 30 Lines, we’ve created a list of resources, tools, and suggestions to help your business navigate the current situation in our country during the COVID-19 breakout. You can find these resources on our dedicated Crisis Communications Resources page.
We all need a little push from time to time. A pop-up to nudge prospects to take a tour from a floorplans page can be that extra push they need to take action. A slide-in pop-up from the side of the page asking “ready to tour?” is a non-intrusive way to encourage sign-ups. We know that COVID-19 is at the top of everyone’s mind right now and rightly so. Shifting those tours from in-person to video or virtual tours is a great way to cater to prospects’ needs and safety.
3. Amenity Tours
Go to the next level of apartment tours with a tour of your amenities. To apartment shoppers, property amenities can be just as important as the unit they rent. Offering an amenity tour via live video or youtube video gives you a leg up. And when you put this messaging as a pop-up on your amenities page, you target those most likely to sign up.
4. Availability Notification
In today’s world of instant gratification and “need to know now” mindset, notifications for availability are appealing to apartment shoppers. Set up a pop-up asking for a prospect’s preferred unit type and tell them they’ll be the first know when it becomes available. Strategically placed on a specific floorplan page and triggered when they are about to exit creates for a compelling message individualized to each prospect.
5. List Building and Automation
Now after you have all of these pop-ups set up and running, what’s next? Collecting those leads and putting them in one place lets you easily utilize them. Pop-ups are great for building a detailed list of prospects. Full of highly qualified and interested leads, this list is primed for you to make the most of its contents.
You can take full advantage of this list by setting up email automations based on the messaging in the pop-up. A pop-up that talks about a video tour of amenities should automatically be followed up with an email that has the link to that video tour or with a tour confirmation. But no matter the messaging every pop-up that collects prospect information should have a follow-up email automation. Want a free follow-up email template? Get it from our blog “The Emails You Should Be Sending.”
After that initial follow-up keep the lead interested by nurturing them with the information they would find the most useful about the property. Neighborhood hot spots, resident events and benefits, and move-in tips are all engaging email topics.
Have a question or just want to chat? Drop us a line. We’re here to help.