Even More Ways to Use Your Website Pop-Up

by Apr 7, 2020Blog, Pop-ups

Everyone loves a good deal, and pop-ups can offer more than promoting a month of free rent. We covered pop-up messaging options in our blog “10 Marketing Messages That Inspire Prospects to Take Action (Without Offering Free Rent).” And we are back to giving you, even more, messaging options along with a few new ways to take advantage of the power of pop-ups. 

From essential list building to delivering important messages here are some of our favorite pop-up strategies:

1. Crisis Communication

Pop-ups are more than just lead collection machines. They are incredibly effective at getting a message in front of prospects and residents. Pop-up banners, slide-ins, and even the traditional lightbox can serve as important message delivery on your website. When a crisis arises, timely communication is paramount, and pop-ups can help bridge the communication gaps between your team and your customers. We know that managing your team, residents, and prospects during a crisis can be an impossible task. We’ve created a list of resources, tools, and suggestions to help your business navigate the current situation in our country during the COVID-19 breakout. You can find these resources on our dedicated Crisis Communications Resources page. Here are 30 Lines. 

2. Nudge

We all need a little push from time to time. We know that COVID-19 is at the top of everyone’s mind right now and rightly so. A pop-up to nudge prospects to take a tour from a floorplans page can be that extra push they need to take action. Using a slide-in animation with messaging saying “ready to tour?” is a non-intrusive way to encourage more conversions. Shifting those tours from in-person to video or virtual tours is a great way to cater to prospects’ needs.

3. Amenity Tours

Go to the next level of apartment tours with a tour of your amenities. Property amenities can be just as important to apartment shoppers as the unit they rent. Offering an amenity tour via live video or youtube video gives you a leg up. And when you put this messaging as a pop-up on your amenities page, you target those most likely to sign up.

4. Availability Notification

In today’s world of instant gratification, notifications for availability appeal to apartment shoppers. Set up a pop-up asking for a prospect’s preferred unit type and tell them they’ll be the first to know when it becomes available. Strategically placed on a specific floorplan page and triggered when they exit creates a compelling message individualized to each prospect.

 

5. List Building and Automation

Pop-ups are great for converting prospects and helping you to qualify more leads. 

You can take full advantage of this list by setting up automated emails based on the messaging in the pop-up. Deliver on your pop-up offer; trigger an email with the link to that video tour or a tour confirmation. Want a free follow-up email template? Get it from our blog, “The Emails You Should Be Sending.”  

After that initial follow-up, keep the lead interested by nurturing them with the information they would find the most useful about the property. Neighborhood hot spots, resident events and benefits, and move-in tips are engaging email topics.

Have a question or want to chat? We’re here to help. Drop us a line.

[gravityform id="14" title="false" description="false"]
<script type="text/javascript">var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener("DOMContentLoaded",o):document.addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook("filter",o,n,r,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,n){gform.removeHook("action",o,n)},removeFilter:function(o,n,r){gform.removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+"_"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){"function"!=typeof(t=o.callable)&&(t=window[t]),"action"==n?t.apply(null,r):r[0]=t.apply(null,r)})),"filter"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});</script> <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_14' ><form method='post' enctype='multipart/form-data' id='gform_14' action='/blog/even-more-ways-to-use-your-pop-up/' novalidate> <div class='gform_body gform-body'><ul id='gform_fields_14' class='gform_fields top_label form_sublabel_below description_below'><li id="field_14_1" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_14_1"><label class='gfield_label gfield_label_before_complex' >Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_complex ginput_container no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name' id='input_14_1'> <span id='input_14_1_3_container' class='name_first' > <input type='text' name='input_1.3' id='input_14_1_3' value='' aria-required='true' /> <label for='input_14_1_3' >First</label> </span> <span id='input_14_1_6_container' class='name_last' > <input type='text' name='input_1.6' id='input_14_1_6' value='' aria-required='true' /> <label for='input_14_1_6' >Last</label> </span> </div></li><li id="field_14_2" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_14_2"><label class='gfield_label' for='input_14_2' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_14_2' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_14_3" class="gfield field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_14_3"><label class='gfield_label' for='input_14_3' >Company</label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_14_3' type='text' value='' class='medium' aria-invalid="false" /> </div></li><li id="field_14_5" class="gfield field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_14_5"><label class='gfield_label' for='input_14_5' >Property Website/Blog</label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_14_5' type='text' value='' class='medium' aria-invalid="false" /> </div></li><li id="field_14_6" class="gfield field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_14_6"><label class='gfield_label screen-reader-text gfield_label_before_complex' ></label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_14_6'><li class='gchoice gchoice_14_6_1'> <input class='gfield-choice-input' name='input_6.1' type='checkbox' value='I&#039;m a current Community Sherpa customer' id='choice_14_6_1' /> <label for='choice_14_6_1' id='label_14_6_1'>I'm a current Community Sherpa customer</label> </li></ul></div></li><li id="field_14_4" class="gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_14_4"><div class='ginput_container ginput_container_text'><input name='input_4' id='input_14_4' type='hidden' class='gform_hidden' aria-invalid="false" value='' /></div></li><li id="field_14_7" class="gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_14_7"><div class='ginput_container ginput_container_text'><input name='input_7' id='input_14_7' type='hidden' class='gform_hidden' aria-invalid="false" value='' /></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_14' class='gform_button button' value='Send me the slides!' onclick='if(window["gf_submitting_14"]){return false;} if( !jQuery("#gform_14")[0].checkValidity || jQuery("#gform_14")[0].checkValidity()){window["gf_submitting_14"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_14"]){return false;} if( !jQuery("#gform_14")[0].checkValidity || jQuery("#gform_14")[0].checkValidity()){window["gf_submitting_14"]=true;} jQuery("#gform_14").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_14' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='14' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_14' value='WyJbXSIsIjg0ZGZiNzZhNjMyOGJkNWU5NWY3MDVlMzE0Y2Y1ZGVkIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_14' id='gform_target_page_number_14' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_14' id='gform_source_page_number_14' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_2" name="ak_js" value="2"/><script>document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div>