Our Latest Posts
Insights and tips to help you build a better online presenceGoogle Business and The Case of The Missing Apartment Office Hours: What to Do Now
Did your office hours disappear from your apartment community’s Google Business listing? Here’s what you can do to help prospects see when you’re open.
Preparing For Busy Leasing Season – State Of Search January 2021
Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID-19 era). Numbers tell a story that can more...
Search Trends Are Looking Up For Apartment Marketers – State of Search December 2020
Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID-19 era). Numbers tell a story that can more...
[FREE TEMPLATE] Guided Apartment Tour Follow-Up Email
When a prospect takes the time and effort to come visit your community (especially in today’s environment), you can be sure that they’re pretty interested in renting. No doubt, your leasing team already does an amazing job to deliver a guided tour of the apartment and...
Spring Forward with a Behavior-Based Approach to SEO
Apartment marketers – it’s time to dust off your property’s search engine optimization (SEO) strategy. Watch as Mike Whaling, president of 30 Lines, breaks down the process individuals undergo when searching for apartments online, as well as ways SEO can cleanly impact each aspect of this customer experience.
What Am I Paying For? SEO and Apartment Marketing
Search Engine Optimization (or SEO) may seem like a new, flashy digital marketing strategy, it’s one of the oldest tricks in the book, digitally speaking. According to Search Engine Journal SEO, it started in the mid-’90s, making it one of the original digital...
Step Up Your Email: 99 Emails Your Apartment Community Should Be Sending
99 email ideas to help you close more leads faster, onboard new residents, increase social media engagement, improve ratings & reviews, generate referrals, and more.
3 Ways to Increase ROI on Your Apartment Marketing Website Traffic
Where Is My Website Traffic Going? Creating a website can be a big task. There is design, copywriting, optimizing for search engines, and property photography. With budget season’s arrival here in the Multifamily industry, you need to think about how to get the...
COVID-19’s Continued Impact on Apartment Amenities and Events
Many apartment communities hit a hard pause when it came to opening their apartment amenities this year--from workout rooms to pools and everything in between--it was a tough call to make. With state mandates in place, the choice was already made for many people in...
Product News: RentPress Comet
by 30 Lines Marketing | Aug 25, 2020 | News, RentPress30 Lines, a digital marketing agency, helps apartment communities stand out against the crowd with their marquee software product for multifamily marketers, RentPress (rentpress.io). RentPress is a suite of...