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Insights and tips to help you build a better online presence

How to Create Landing Pages Using WordPress Taxonomy Pages

WordPress is one of the largest content management systems in the world. The flexibility and simplicity make it an easy choice for many to build their marketing websites. WordPress also lets you put all of your content (including all of your property data) into...

What is Schema Markup? An Intro to Schema for SEO

Schema Markup has entered the forefront of the website & SEO ecosystem in the past few years. You don’t have to be a coding expert to learn schema best practices and know the right questions to ask to make it work for your website. Discover exactly what schema is...

Choosing The Right Keywords For Your Multifamily Marketing

In the digital marketing world, perhaps no term gets used with as much frequency and with a lack of clarity as “keywords.” We all know they’re necessary for a comprehensive strategy, but how? Leveling up your marketing can depend on knowing what kinds of keywords to...

State of Search – June 2020

State of Search – June 2020

Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside...

Neighborhood Leasing: SEO’s Best Friend

Apartment shoppers complete online searches for apartments in cities 32 times more than searches for apartments by brand. If your marketing efforts aren't built to meet these needs, then your website is being left behind in search engines, especially when it comes to...

Do’s and Don’ts of Self-Guided Tours

Some properties have shied away from self-guided since their rise in popularity over the past few years. The adoption of this new tour method has grown exponentially since shelter-in-place orders due to COVID-19 were put into effect. We’ve gathered some Do’s and...

Google My Business- Best Practices for the Multifamily Industry

Google My Business is an incredibly powerful marketing tool. Not only is it free to use, but it’s baked right into the one of the main traffic driver for websites on the planet, Google. Without too much effort, your listing can drive traffic, increase retention, and...

Product News: RentPress Embraces Location-Based Marketing

30 Lines, a digital marketing agency, is making it easier to use neighborhood leasing strategies with their marquee software product for multifamily marketers, RentPress (rentpress.io). RentPress is a suite of marketing tools that creates a seamless, comprehensive...

Understanding your SEO Reports- Measuring SEO KPIs

Understanding your SEO Reports- Measuring SEO KPIs

Like all facets of digital marketing, there are an incredible number of metrics that analysts and marketers have at their disposal when it comes to Search Engine Optimization (SEO). The question that comes up time and again “How do we know our SEO is working?” can be...



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