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Insights and tips to help you build a better online presence
Acceleration vs. Innovation: Self-Guided and Virtual Tours

Acceleration vs. Innovation: Self-Guided and Virtual Tours

In the last 90 days, marketers in the multifamily industry are flocking to new ideas, excited about the changes that are happening. People are calling it “innovation” but really these solutions have been sitting on the wayside, begging to be integrated. The impact...

Anatomy of a Search Engine Results Page

Anatomy of a Search Engine Results Page

At 30 Lines, we’re asked “how” we get websites to rank higher in Google, and most times we need to delve a little deeper and look at “where” we need to rank as well.  Many times it helps to break everything down by sections in the SERP (Search Engine Results Page)....

Virtual and Self-Guided Tours- Tools to get you started

Property tour alternatives aren’t going away anytime soon. Self-guided and virtual tours are now a major aspect of your leasing toolbelt. Zumper shows that 32% of people prefer virtual tours because of COVID-19 with an additional 11% prefer them regardless of the...

State of Search – May 2020

Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy The month of May indicated it was the start of a return to normal in the search world after the onslaught of the COVID-19 pandemic threw the multifamily...

Black Lives Matter

Let's be clear; racism crosses the line. Every time. No excuses. Usually, we share multifamily news and information in our weekly emails and this blog, but there is much bigger news going on in the world. Over the past weeks, we’ve listened to the voices of the Black...

Self-guided VS Virtual Tours: Now is the Time

Self-guided VS Virtual Tours: Now is the Time

The impact the pandemic has had on the multifamily industry is creating a domino-effect of rapid changes. From rent support to amenities and everything in between, every aspect of renting and leasing apartments is shifting. But before you can even get that tenant to...

Working from Home- Before, After, and During COVID-19

For many of us, working out of our living rooms has been unchartered territory, but at 30 Lines we have been doing this for a while.  “Normal” work environments are being redefined and the way that we connect, work, and relate to one another is changing daily....

The State of Search: Are Renters Still Searching for Apartments?

The State of Search: Are Renters Still Searching for Apartments?

Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside...

Case Study- Lease Magnet Messaging that Converts

Case Study- Lease Magnet Messaging that Converts

We are no strangers to the power of lease magnets (also known as pop-ups or lead magnets). Lease magnets have been shown to double or even triple conversions for multifamily websites. Without a lease magnet, leasing teams rely on prospects to find the contact form on...



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