Our Latest Posts
Insights and tips to help you build a better online presence
30 Lines Named One of America’s Fastest-Growing Companies for Second Year
Inc. magazine has disclosed this year’s ranking of it’s annual Inc. 5000 list of the fastest-growing privately held companies in the United States, and 30 Lines is No. 1241 on the list. Ranking for the second year in a row and with three-year revenue growth of 362.82...
Apartment Shoppers Return To Search- State of Search July 2020
Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside...
Product News: RentPress Puts The Power Of Consumer Insights Back In Your Hands
30 Lines, a digital marketing agency, takes SEO and customer insights to the next level with their marquee software product for multifamily marketers, RentPress (rentpress.io). RentPress is a suite of marketing tools that creates a seamless and comprehensive...
How to Create Landing Pages Using WordPress Taxonomy Pages
WordPress is one of the largest content management systems in the world. The flexibility and simplicity make it an easy choice for many to build their marketing websites. WordPress also lets you put all of your content (including all of your property data) into...
What is Schema Markup? An Intro to Schema for SEO
Schema Markup has entered the forefront of the website & SEO ecosystem in the past few years. You don’t have to be a coding expert to learn schema best practices and know the right questions to ask to make it work for your website. Discover exactly what schema is...
Choosing The Right Keywords For Your Multifamily Marketing
In the digital marketing world, perhaps no term gets used with as much frequency and with a lack of clarity as “keywords.” We all know they’re necessary for a comprehensive strategy, but how? Leveling up your marketing can depend on knowing what kinds of keywords to...
State of Search – June 2020
Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside...
Centralized Leasing by Neighborhood: SEO’s Best Friend
Apartment shoppers complete online searches for apartments in cities 32 times more than searches for apartments by brand. If your marketing efforts aren't built to meet these needs, then your website is being left behind in search engines, especially when it comes to...
Do’s and Don’ts of Self-Guided Tours
Some properties have shied away from self-guided since their rise in popularity over the past few years. The adoption of this new tour method has grown exponentially since shelter-in-place orders due to COVID-19 were put into effect. We’ve gathered some Do’s and...
Understanding PPC- Why are people who aren’t in my area seeing my ads?
We all want more qualified leads, but to get them you need qualified traffic. Building up your presence organically on search engines like Google takes time, and your property might not have the social following you need to start generating the good word. By far the...
