Our Latest Posts

Insights and tips to help you build a better online presence

State of Search – May 2020

Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy The month of May indicated it was the start of a return to normal in the search world after the onslaught of the COVID-19 pandemic threw the multifamily...

Black Lives Matter

Let's be clear; racism crosses the line. Every time. No excuses. Usually, we share multifamily news and information in our weekly emails and this blog, but there is much bigger news going on in the world. Over the past weeks, we’ve listened to the voices of the Black...

Self-guided VS Virtual Tours: Now is the Time

The impact the pandemic has had on the multifamily industry is creating a domino-effect of rapid changes. From rent support to amenities and everything in between, every aspect of renting and leasing apartments is shifting. But before you can even get that tenant to...

Working from Home- Before, After, and During COVID-19

For many of us, working out of our living rooms has been unchartered territory, but at 30 Lines we have been doing this for a while.  “Normal” work environments are being redefined and the way that we connect, work, and relate to one another is changing daily....

The State of Search: Are Renters Still Searching for Apartments?

Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside...

Case Study – Lease Magnet Messaging that Converts

We are no strangers to the power of Lease Magnets (also known as pop-ups or lead magnets). Lease Magnets have been shown to double or even triple conversions for multifamily websites. Without a lease magnet, leasing teams rely on prospects to find the contact form on...

How Does SEO Actually Work?

  SEO is one of the most commonly-used terms in the digital marketing world. Anyone who has worked with a digital agency can tell you that you need SEO. But, many times they won’t be able to tell you why. We’re here to provide a glimpse into the world of Search...

State of Search- Week of April 20th

Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside...

Google and Facebook COVID-19 PPC Credits

Google and Facebook are offering pay per click (PPC) ad credits for qualifying small businesses as a result of COVID-19. We understand right now that marketing dollars and credits are more valuable than ever, so we've pulled together a few top-line insights to help...



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