Our Latest Posts
Insights and tips to help you build a better online presence
Google My Business- Best Practices for the Multifamily Industry
Google My Business is an incredibly powerful marketing tool. Not only is it free to use, but it’s baked right into the one of the main traffic driver for websites on the planet, Google. Without too much effort, your listing can drive traffic, increase retention, and...
Product News: RentPress Embraces Location-Based Marketing
30 Lines, a digital marketing agency, is making it easier to use neighborhood leasing strategies with their marquee software product for multifamily marketers, RentPress (rentpress.io). RentPress is a suite of marketing tools that creates a seamless, comprehensive...
Understanding your SEO Reports- Measuring SEO KPIs
Like all facets of digital marketing, there are an incredible number of metrics that analysts and marketers have at their disposal when it comes to Search Engine Optimization (SEO). The question that comes up time and again “How do we know our SEO is working?” can be...
Acceleration vs. Innovation- Amenities
In the last 90 days, marketers in the multifamily industry are flocking to new ideas, excited about the changes that are happening. People are calling it “innovation” but really these solutions have been sitting on the wayside, begging to be integrated. The impact...
Acceleration vs. Innovation: Self-Guided and Virtual Tours
In the last 90 days, marketers in the multifamily industry are flocking to new ideas, excited about the changes that are happening. People are calling it “innovation” but really these solutions have been sitting on the wayside, begging to be integrated. The impact...
Anatomy of a Search Engine Results Page
At 30 Lines, we’re asked “how” we get websites to rank higher in Google, and most times we need to delve a little deeper and look at “where” we need to rank as well. Many times it helps to break everything down by sections in the SERP (Search Engine Results Page)....
Virtual and Self-Guided Tours- Tools to get you started
Property tour alternatives aren’t going away anytime soon. Self-guided and virtual tours are now a major aspect of your leasing toolbelt. Zumper shows that 32% of people prefer virtual tours because of COVID-19 with an additional 11% prefer them regardless of the...
State of Search – May 2020
Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy The month of May indicated it was the start of a return to normal in the search world after the onslaught of the COVID-19 pandemic threw the multifamily...
Black Lives Matter
Let's be clear; racism crosses the line. Every time. No excuses. Usually, we share multifamily news and information in our weekly emails and this blog, but there is much bigger news going on in the world. Over the past weeks, we’ve listened to the voices of the Black...
Self-guided VS Virtual Tours: Now is the Time
The impact the pandemic has had on the multifamily industry is creating a domino-effect of rapid changes. From rent support to amenities and everything in between, every aspect of renting and leasing apartments is shifting. But before you can even get that tenant to...
