Books We Love

Here are a few of our favorite books about social media, marketing, strategy and business in general. We’d love to hear your thoughts about them, or tell us what books you’d recommend!

Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff

Well-researched field guide for social media. Breaks down how people use social media, and provides solid case studies.

Trust Agents
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan and Julien Smith

Easy-to-read, well-presented thoughts about building trust to be successful in social media from guys who have done it themselves.

Crush It!
Crush It!: Why NOW Is the Time to Cash In on Your Passion
by Gary Vaynerchuk

Straightforward advice from an entrepreneur who has built multiple businesses with little more than social media, sweat and passion.

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
by David Meerman Scott

The New Community Rules: Marketing on the Social Web
by Tamar Weinberg

Putting the Public Back in Public Relations

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

by Brian Solis and Deirdre Breakenridge