Every year, Google hosts their I/O and Marketing Live events to annouce their latest innovations for programmers and marketers – this year’s edition happened back-to-back last week. Together, they represent the most significant set of changes to search, advertising, and local discovery in over a decade. We’re here to break it down for you and…
If you’re still waiting for a prospect to land on your website and book a tour, you’re likely missing the biggest opportunities in the market right now. We’re seeing three massive shifts in how apartment marketing is evolving and what that means for your marketing strategy: The top of the funnel is getting higher and…
Netflix is asking filmmakers to rewrite their scripts to accommodate distracted viewers who aren’t actually watching the movie. It’s the most honest marketing lesson I’ve heard in a long time. Matt Damon recently noted that the streaming giant now explicitly asks for dialogue that reiterates the plot at least three or four times over the…
Our recap from OpTech 2024 will highlight the main themes from the event and show apartment marketers how to use those themes to get ahead.
October 1 marks the start of Q4 – time to finish the year strong. For most multifamily marketers, that window of opportunity is compressed even further as the busy season winds down. You likely have another 2-4 weeks to make things happen before traffic falls off over the winter. Time to buckle down and make…
This past week was one of the best of the year for tennis. And you didn’t have to look very far to find some pretty incredible marketing, too. It was championship week at the US Open … and when tennis comes to the bright lights of New York, it’s the perfect setting for marketers to…
November 19. (At least, that’s the day for 2024.) No, it’s not election day or Thanksgiving or Black Friday. But if you’re a multifamily marketer looking to launch new apartment websites for 2025, this is just about the ideal date to launch a new site for “traditional” multifamily properties. (It’s usually a different schedule for…
Don’t throw good money after bad habits. Two things our agency team hears a lot: Either “I need to cut my PPC spend” or “We need traffic … crank up our Google Ads campaign.” In both cases, the desired goal isn’t about the ad campaign. But it’s often one of the easiest levers to pull…
You’ve been there before. You’re online, excited about purchasing a concert ticket or book a vacation rental. The price seems perfect, fitting nicely within your budget. But as you proceed to checkout, a slew of hidden fees magically appear – service charge, convenience fee, processing fee – and suddenly, the cost is way beyond what…
Leveraging the Power of Technology to Build a Brand with Mike Whaling We had the opportunity to talk with Kevin Bupp at Real Estate Investing for Cash Flow podcast about leveraging the power of technology to build a brand for both your personal business and your real estate business. We know that social media is…
Deep Dive Into Digital Marketing with Special Guest: Mike Whaling We sat down with Peter Lohmann and Russell Lowery at The Owner Occupied podcast to discuss all things digital marketing. We get into successfully marketing a property, the use of social media, the power of branding, and the capabilities of automation software, such as RentPress….