Step Up Your Email: 99 Emails Your Apartment Community Should Be Sending
99 email ideas to help you close more leads faster, onboard new residents, increase social media engagement, improve ratings & reviews, generate referrals, and more.
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Apartment Marketing | Blog | Email | Pop-ups | Website
3 Ways to Increase ROI on Your Apartment Marketing Website Traffic
3 Ways to Increase ROI on Your Apartment Marketing Website Traffic Where Is My Website Traffic Going? Creating a website can be a big task. There is design, copywriting, optimizing for search engines, and property photography. With budget season’s arrival here in the Multifamily industry, you need to think about how to get the…
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COVID-19’s Continued Impact on Apartment Amenities and Events
COVID-19’s Continued Impact on Apartment Amenities and Events Many apartment communities hit a hard pause when it came to opening their apartment amenities this year–from workout rooms to pools and everything in between–it was a tough call to make. With state mandates in place, the choice was already made for many people in the multifamily…
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Apartment Marketing | Blog | PPC | RentPress | SEO | SEO Insights | Website | Website Design | WordPress
How to Create Landing Pages Using WordPress Taxonomy Pages
How to Create Landing Pages Using WordPress Taxonomy Pages WordPress is one of the largest content management systems in the world. The flexibility and simplicity make it an easy choice for many to build their marketing websites. WordPress also lets you put all of your content (including all of your property data) into categories of…
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Case Study – Lease Magnet Messaging that Converts
Case Study – Lease Magnet Messaging that Converts We are no strangers to the power of Lease Magnets (also known as pop-ups or lead magnets). Lease Magnets have been shown to double or even triple conversions for multifamily websites. Without a lease magnet, leasing teams rely on prospects to find the contact form on their…
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Website Accessibility During Shelter in Place
Website Accessibility During Shelter in Place Just like you should have a wheelchair ramp on your physical property, you should have an accessibility tool on your digital properties, too. Compliance doesn’t start and finish in the physical space; it includes digital spaces too. Now more than ever, having a website that is accessible to all…
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The State of Search- Week of April 6th
The State of Search- Week of April 6th Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID19 era)….
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Build Your Online Leasing Office
Build Your Online Leasing Office With shelter in place orders in 42 states due to COVID-19, having a stellar online leasing office is an absolute must. And your website should be that. Building your website to be the ultimate online leasing office and a hub for your digital marketing efforts sets up you and your…
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Product News: 30 Lines Releases Connection with RealPage
Product News: 30 Lines Releases Connection with RealPage 30 Lines, a digital marketing agency, has rolled out a new property data connection to their marquee software product for multifamily marketers, RentPress (rentpress.io). RentPress is a suite of marketing tools that creates a seamless, comprehensive experience for apartment-shoppers across websites, chatbots, email, and other digital marketing…
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The Emails You Should Be Sending: Follow-Up & Autoresponders
The Emails You Should Be Sending: Follow-Up & Autoresponders When a prospect first reaches out to a property they often don’t include all the details you need to narrow down the best options for them. The quick fix is to immediately follow-up and ask for more information so you can find their next home. But…
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Making Sense of Lead Attribution
Making Sense of Lead Attribution As marketers, when you understand where your leads are coming from, you know where your best-performing marketing tactics lie. Once you identify the areas where your leads engaging, you can focus more of your marketing efforts there. In other words, this enables you to spend less money on more results. …
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Work the List: Deploying an Effective Waitlist Strategy
Almost fully occupied? Learn how shifting your marketing strategy can help you hold a prospect’s attention until you have apartments available.
