This is part two of our series on improving conversions on your apartment website. Here’s where you can read the first article in the series — 5 Things to Do Today to Improve Conversions on Your Apartment Website. “In God we trust; all others must bring data.” W. Edwards Deming There are two ways to…
As 2015 comes to a close, the 30 Lines team has been digging into the most talked about marketing trends at this year’s multifamily conferences, and figuring out how they can be applied to your brand to build your online presence, increase your conversion rates and close more sales.
5 Things to Do Today to Improve Conversions on Your Apartment Website In the numbers game that is apartment marketing, the more leads you have, the better chance you’ll find someone who will say yes to that great place, ideally at a higher rent. And if you need more leads, you might need to do…
Regardless of your personal opinion of Brad Bellflower or JB Smoove or ironic direct mail, apartment marketers can’t disregard the fact that there is an arms race among the major Internet Listing Sites (ILSs) to reach more renters, and they’re succeeding.
Want to convert more leads from your website? Stop sending traffic to your homepage. I know this sounds crazy, but trust me on this one.
How often do we digital marketers MacGuyver something together for a management takeover?
Too often.
You know reviews are important. There’s no question that you should respond to customers’ concerns, and Google and other search engines take reviews into account when determining where to rank your business in local search results. Here are three simple tactics for getting more reviews from more customers, including the happy ones.
Do you have any idea how many phone calls you get from customers looking at your website? And if you do, do you know which of your marketing sources are driving those prospects to your site? Call tracking is an ideal solution for attributing phone leads coming from your website or any other source you…
Last week, I noticed an interesting status update on LinkedIn. This particular update was shared by Victor Bosak, an Advertising Sales Consultant & Digital Media Strategist for RentPath — the company that owns Apartment Guide, Rent.com, Lovely and a handful of other real estate-focused websites (ILSs). Here’s what Victor posted: This is why working for…
When it comes to building a better online presence for your brand, one way you should always be looking to improve is by building a broader presence. This is simple math: You give yourself more opportunities to be discovered in search, whether that search is taking place in a search engine or on a local…
During our first 30th with 30 Lines Hangout, Mike Whaling shared some tips for making the most of Google Analytics. Although it offers lots of great stats about your website’s traffic, Analytics out of the box is not set up to provide the information you need to be a more effective marketer. Fortunately, there are…
Instagram is not just for selfies anymore. With more than 200 million active users, Instagram is becoming a go-to hub for marketers to promote their brands on social media, and it’s no surprise that apartment companies are getting in on the action. Companies such as Reside Living and Contemporary Management Concepts have already scoped out Instagram’s potential and what…