If there’s one thing I hear most often about social media, it’s that it can get overwhelming fast. (Here are a few tips if this is you.) Whether it’s a blog, Facebook, Twitter, or a Ning site, there are many, many ways to connect with friends, colleagues and prospects, and there are even more tools…
What does this have to do with me? Social media has made it much easier for us to spread the word through blog posts, status updates, photos and videos. Unfortunately, it has also increased the amount of noise that you need to cut through to ensure that your message is heard. You need to work…
Do you have a self-hosted blog or website running on WordPress? If so, make sure it’s updated to the current version (2.8.4). (You should see the version that you’re currently running when you login to the Dashboard.) There is an ongoing attack on sites running older versions of the software, so it’s important to upgrade…
If you follow football, you’ve probably heard that Brett Favre is coming out of retirement (again) to play for the Minnesota Vikings this season. Because of his play on the field, Favre will surely be inducted into the NFL Hall of Fame when he finally decides to hang up the cleats. But because of his…
Is social media just a fad, or is it fundamentally changing the way we communicate? Think about some of this data: By 2010, Gen Y will outnumber Baby Boomers — 96% of them have joined a social network. 80% of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for…
If you’re building a wide-reaching web presence for your business, that probably means that you’re using sites like Facebook, LinkedIn, Twitter, Flickr and Vimeo, as well as tools like WordPress, Google Analytics, SocialMention and Tweetdeck (or Seesmic) to connect with customers and spread the word about your products and services. That’s a lot of different…
Earlier today, we promised a special offer for the apartment industry. If you follow the discussions and blog posts on sites like Multifamily Insiders, you know a lot of people are paying close attention to this new game, trying to gain as much knowledge as they can. They’re learning about these new tools … some…
For those of you not familiar with Zappos, it is an online retailer of shoes, clothing, handbags, and accessories. Zappos also is well known for its company culture of providing extreme customer service. Here’s just one example of the Zappos company culture in action, as told by someone who has never even purchased anything from…