Product News: RentPress Puts The Power Of Consumer Insights Back In Your Hands 30 Lines, a digital marketing agency, takes SEO and customer insights to the next level with their marquee software product for multifamily marketers, RentPress (rentpress.io). RentPress is a suite of marketing tools that creates a seamless and comprehensive experience for apartment marketers…
How to Create Landing Pages Using WordPress Taxonomy Pages WordPress is one of the largest content management systems in the world. The flexibility and simplicity make it an easy choice for many to build their marketing websites. WordPress also lets you put all of your content (including all of your property data) into categories of…
What is Schema Markup? An Intro to Schema for SEO Schema Markup has entered the forefront of the website & SEO ecosystem in the past few years. You don’t have to be a coding expert to learn schema best practices and know the right questions to ask to make it work for your website. Discover…
Choosing The Right Keywords For Your Multifamily Marketing In the digital marketing world, perhaps no term gets used with as much frequency and with a lack of clarity as “keywords.” We all know they’re necessary for a comprehensive strategy, but how? Leveling up your marketing can depend on knowing what kinds of keywords to use…
State of Search – June 2020 Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their job and it’s what they live and breathe, every day (even outside of the COVID-19 era). Numbers tell…
Do’s and Don’ts of Self-Guided Tours Some properties have shied away from self-guided since their rise in popularity over the past few years. The adoption of this new tour method has grown exponentially since shelter-in-place orders due to COVID-19 were put into effect. We’ve gathered some Do’s and Don’ts of hosting self-guided tours whether during…
Understanding PPC- Why are people who aren’t in my area seeing my ads? We all want more qualified leads, but to get them you need qualified traffic. Building up your presence organically on search engines like Google takes time, and your property might not have the social following you need to start generating the good…
Google My Business- Best Practices for the Multifamily Industry Google My Business is an incredibly powerful marketing tool. Not only is it free to use, but it’s baked right into the one of the main traffic driver for websites on the planet, Google. Without too much effort, your listing can drive traffic, increase retention, and…
Product News: RentPress Embraces Location-Based Marketing 30 Lines, a digital marketing agency, is making it easier to use neighborhood leasing strategies with their marquee software product for multifamily marketers, RentPress (rentpress.io). RentPress is a suite of marketing tools that creates a seamless, comprehensive experience for apartment marketers across websites, chatbots, email, and other digital marketing…
Understanding your SEO Reports- Measuring SEO KPIs Like all facets of digital marketing, there are an incredible number of metrics that analysts and marketers have at their disposal when it comes to Search Engine Optimization (SEO). The question that comes up time and again “How do we know our SEO is working?” can be difficult…
Acceleration vs. Innovation- Amenities In the last 90 days, marketers in the multifamily industry are flocking to new ideas, excited about the changes that are happening. People are calling it “innovation” but really these solutions have been sitting on the wayside, begging to be integrated. The impact that COVID-19 has had on the industry hasn’t…