How Do You Know Your Google Ads Are Working?
Learn the specific things you can measure as a multifamily marketer to show the effectiveness of your Google Ad campaigns.
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Okay, Google. How Can ‘Google My Business’ Help My Property Stand Out in Local Search?
It pays to go back to basics with your SEO approach and pay close attention to the accuracy of local listings across online directories, especially Google My Business.
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Use Backlinks to Get Your Apartment Community Ahead in Search
If you’re sprinting to improve your website’s rank in search results, building a team of backlinks can help. Apartment marketers often forgo the marathon of earning backlinks altogether; however, that move is one that could put their property behind in the race long term.
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Is Your SEO Strategy Ready for 2018?
At 30 Lines, our goal is to put your website in front of more people, get more qualified traffic to your website, and capture the audience that you want to target online. This is how we’re preparing our SEO strategy for the year ahead.
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Apartment SEO Basics: Choosing Keywords for Single Property Websites
Smart apartment SEO helps more customers find your community online. Here’s how to create content prospective renters are searching for.
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The One Thing You Need to Consider Before You Implement All That SEO Advice
Want your website to rank higher for your key search terms? Understand this one thing before implementing any other tactical SEO advice.
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Local Citations for SEO: The Best Places to Get Your Apartments Listed
When it comes to building a better online presence for your brand, one way you should always be looking to improve is by building a broader presence. This is simple math: You give yourself more opportunities to be discovered in search, whether that search is taking place in a search engine or on a local…
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The Evolution of Search: 5 Ways to Get Discovered in a Social-Mobile-Local World
Take a broader approach to “search optimization” and brand discovery, and you’ll be a lot less concerned about reliable organic reach on any given channel.
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Google+ Local: What Does It Mean for Your Business?
Google Place pages are now Google+ Local. Here’s what it means for your business.
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+1: Google’s Like Button (And Why You Should Update Your Profile NOW)
See that “thumbs up” button at the top of this post? It’s a big threat to Google’s search business, and a lot of people in the online marketing community have been waiting for Google to respond. Well, Google stepped further into more “social” search results this week by introducing their own version of the Facebook…
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Find Related Keywords with Wonder Wheel
Yesterday, I had a quick conversation on Twitter with Jonathan Saar from the Training Factor. He mentioned how happy he was that his site now appears on page one of Google search results for the term “multifamily training.” That’s pretty exciting, because that’s the exact business that the Training Factor is in. I’m sure it’s…
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If You Haven't Seen This…
Then take two minutes to read through this presentation by Marta Kagan. Read every slide. If you’ve already seen it, then read it again: I think there’s more to the story for apartment companies (that’s why we’re here!), and I don’t agree with everything she says, but for the most part, I love it. I…
