Understanding your SEO Reports- Measuring SEO KPIs Like all facets of digital marketing, there are an incredible number of metrics that analysts and marketers have at their disposal when it comes to Search Engine Optimization (SEO). The question that comes up time and...
Anatomy of a Search Engine Results Page At 30 Lines, we’re asked “how” we get websites to rank higher in Google, and most times we need to delve a little deeper and look at “where” we need to rank as well. Many times it helps to break everything down by sections in...
State of Search – May 2020 Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy The month of May indicated it was the start of a return to normal in the search world after the onslaught of the...
The State of Search: Why Mid-Sized and Midwest Markets Should Elevate Their Marketing Efforts, Now. Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their...
The State of Search: Are Renters Still Searching for Apartments? Kristi Fickert, Senior Vice President of Engagement and Growth Patrick Laycock, Senior Manager of Digital Strategy Our team of strategists spend the majority of their time digging into data. It’s their...
How Does SEO Actually Work? SEO is one of the most commonly-used terms in the digital marketing world. Anyone who has worked with a digital agency can tell you that you need SEO. But, many times they won’t be able to tell you why. We’re here to provide a...
