Netflix is asking filmmakers to rewrite their scripts to accommodate distracted viewers who aren’t actually watching the movie. It’s the most honest marketing lesson I’ve heard in a long time. Matt Damon recently noted that the streaming giant now explicitly asks for dialogue that reiterates the plot at least three or four times over the…
Email Marketing is PropTech Have you considered how email fits with your property technology? Email marketing may already be integrated into your multifamily property management system and feel seamless to the leasing and marketing teams. An auto-generated email with details about your community, sentences describing how to tour, and pricing. It becomes a long-winded email…
Three Trends We Learned from NAA 2022 Outstanding speakers, networking, and client success stories – we experienced it all at NAA 2022! We had many thoughtful conversations with clients and prospects. We talked about next year’s strategy and budget and three trends we spotted. Waitlist Strategy Unit-Level Marketing Amenity Promotion Waitlist Strategy Your building is…
Email Marketing for Multifamily: Smarter Follow-Ups + So Much More At 30 Lines, it’s no secret that email is one of our favorite digital channels – and for good reason. Email consistently delivers an unbeatable ROI for our customers. In multifamily, we know email can increase your leasing team’s closing rate by 25% or more….
[FREE TEMPLATE] Guided Apartment Tour Follow-Up Email When a prospect takes the time and effort to come visit your community (especially in today’s environment), you can be sure that they’re pretty interested in renting. No doubt, your leasing team already does an amazing job to deliver a guided tour of the apartment and everything your…
99 email ideas to help you close more leads faster, onboard new residents, increase social media engagement, improve ratings & reviews, generate referrals, and more.
3 Ways to Increase ROI on Your Apartment Marketing Website Traffic Where Is My Website Traffic Going? Creating a website can be a big task. There is design, copywriting, optimizing for search engines, and property photography. With budget season’s arrival here in the Multifamily industry, you need to think about how to get the…
How to Build a Better Email Have you ever received an email you were happy you opened? Think about what made you want to open it. It most likely had three-pillar elements; thoughtful design, information or a product you were interested in, and solved a problem for you. Before you begin your email, define the…
The Emails You Should Be Sending: Follow-Up & Autoresponders When a prospect first reaches out to a property they often don’t include all the details you need to narrow down the best options for them. The quick fix is to immediately follow-up and ask for more information so you can find their next home. But…
Emails You Should Be Sending- Welcome Series At 30 Lines, we love email marketing and call ourselves email geeks. For every $1 in email marketing campaigns you invest, you will see a $42 return on investment, according to recent studies. For the multifamily industry, this ROI can be even greater. When a subscriber joins your…
Learn how to increase email open and conversion rates by adding emojis into the subject lines of your email marketing campaigns.
With 42% of businesses saying email marketing is one of their most effective lead generation tools, it’s clear that email, when used properly, can be the ultimate secret weapon when it comes to your digital marketing efforts.