Acceleration vs. Innovation: Self-Guided and Virtual Tours In the last 90 days, marketers in the multifamily industry are flocking to new ideas, excited about the changes that are happening. People are calling it “innovation” but really these solutions have been sitting on the wayside, begging to be integrated. The impact that COVID-19 has had on…
One of the biggest issues with responsive design is the optimization and handling of images. If you’ve seen a responsive site, you know that images tend to squeeze down with the browser as it gets smaller. That’s all well and good, but if you’re viewing a picture of your cat on a mobile browser, it…
There’s a lot of buzz around location-based applications right now, and one of the services at the head of this pack is a mobile application called Foursquare. Foursquare allows users to earn points by “checking in” at various locations around town. Users can connect with their friends from Facebook and Twitter, and the user who…
If there’s one thing I hear most often about social media, it’s that it can get overwhelming fast. (Here are a few tips if this is you.) Whether it’s a blog, Facebook, Twitter, or a Ning site, there are many, many ways to connect with friends, colleagues and prospects, and there are even more tools…
Is social media just a fad, or is it fundamentally changing the way we communicate? Think about some of this data: By 2010, Gen Y will outnumber Baby Boomers — 96% of them have joined a social network. 80% of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for…
Despite recent concerns about its reliability (which are quickly fading away), the Twitter microblogging community continues to grow at a dramatic pace. Here is the recent data from Compete.com showing the site’s growth trend over the last year: So how can apartment communities use Twitter as a communication tool? Well, you can start by listening….
Are you looking for an easy way for prospects and residents to engage your staff when they are on your website? Try chatting with them with web-based chat tools. One very easy chat application that can be embedded on any website is MeeboMe by Meebo. Anytime a user visits your site, a small window (called…
Despite its ups and downs, the microblogging platform Twitter has been a hot topic lately among marketers. Twitter can be an interesting place to listen… but if you’re wondering what Twitter users have to say about your brand or your community, it might be easier to find what you’re looking for by searching for it…
…It’s how you use it. It’s about engaging customers and listening to them like you actually care (because you should). It’s about changing the way you do business. Forever. As the buzz builds around Facebook, Twitter and any other sites du jour, I’ve watched countless companies spout off at conferences about how they’re embracing social…