If you’re still waiting for a prospect to land on your website and book a tour, you’re likely missing the biggest opportunities in the market right now. We’re seeing three massive shifts in how apartment marketing is evolving and what that means for your marketing strategy: The top of the funnel is getting higher and…
You don’t just need alt text. You need images that are part of your overall apartment SEO strategy. Our RentPress sites do it for you.
COVID-19’s Continued Impact on Apartment Amenities and Events Many apartment communities hit a hard pause when it came to opening their apartment amenities this year–from workout rooms to pools and everything in between–it was a tough call to make. With state mandates in place, the choice was already made for many people in the multifamily…
Website Audits- Maintaining Your Marketing Stack Knowing your marketing tech stack is the first step to knowing how to make the most out of it. Website audits are a great way to find how to improve your number-one digital marketing tool. Think of a website audit like car maintenance. When you have a mechanic check…
Get insight into how you can make better decisions by understanding what’s in your marketing reports and how the metrics fit with your business objectives.
Does your website make the right ask? Every marketer should be creating strong calls to action on their website. But what does that actually mean? Have you ever stopped to look at what actions your prospects actually want to take on your site? Think about this scenario: A consumer is in the process of making…
The parking lot on the north side of the Atlas Building in downtown Columbus is no stranger to unique billboards. The advertisement that is posted on the building now is no exception, so I wanted to take the opportunity to share it with you and get your take on it from the marketing perspective. The…