Every year, Google hosts their I/O and Marketing Live events to annouce their latest innovations for programmers and marketers – this year’s edition happened back-to-back last week. Together, they represent the most significant set of changes to search, advertising, and local discovery in over a decade. We’re here to break it down for you and…
The holidays are one of the busiest times of the year for onsite teams. Between increased resident questions, shifting office hours, and wrapping up year-end reporting, it’s easy for things to fall through the cracks, especially when everyone is preparing for time off. This checklist keeps your community running smoothly while you’re away and sets…
This past week was one of the best of the year for tennis. And you didn’t have to look very far to find some pretty incredible marketing, too. It was championship week at the US Open … and when tennis comes to the bright lights of New York, it’s the perfect setting for marketers to…
Google Analytics allows business owners to get consistently accurate and up-to-date information about their digital presence. This tool is infinitely helpful, but new users are often shell-shocked by the massive amount of data it offers. One way to simplify this process is to use custom Google Analytics Dashboards, which show pre-selected metrics based on specific dates…
When you’re collecting information from a new prospect or customer, do you ask how they heard about you? Does your contact form have one of those drop-downs with a bunch of pre-populated options? If you’re like a lot of companies, you probably get a lot of people who tell you that they found you through…
Red Bull Stratos proves success in social media doesn’t always mean you need a dedicated social media campaign. Do things worth talking about, and people will do the sharing for you.
Use a tool like Tweegram to visually convey your most important ideas on sites like Pinterest and Instagram.
Gary V. Few people in the world are as recognizable by their first name and last initial as Gary Vaynerchuk. For anyone who’s been active online over the past few years, the name alone is enough to spark hours of conversation about wine, technology, social media, or the New York Jets. On April 25, I…
Earlier this week, Facebook announced a number of new features, primarily focused on how people will interact with the site (and soon, many other websites) from their mobile devices. (You can get a complete rundown of all the announcements here.) Deals Come to Place Pages Undoubtedly, the feature that will have the greatest impact on…
I don’t know about you, but I’ve just about had it with social media presentations that focus on the big, impressive numbers. They’re virtually meaningless to the majority of marketers. Stop trying to sell your boss on social media by telling her that Facebook has almost 500 million users, and start focusing on real reasons…
Imagine the following statements as a part of any marketing message: Visit our website! Call us on your phone! Come to our store! None of these would be very helpful to me as a consumer unless I knew the web address, the phone number or the physical address of the business. They’re not worth much…
Facebook is on a roll, recently crossing over 400 million users. Marketers want a piece of that action, so it’s no surprise that Facebook Pages for businesses are hot right now, too. It seems like a Facebook Page is a must-have for most marketers. But before you start accumulating hundreds or even thousands of fans,…