Marketing Archives

Heading Out for the Holidays? The Essential End-of-Year Checklist for Multifamily Teams

by Precious Grace | Dec 17, 2025 | Blog, Marketing

The holidays are one of the busiest times of the year for onsite teams. Between increased resident questions, shifting office hours, and wrapping up year-end reporting, it’s easy for things to fall through the cracks, especially when everyone is preparing for time...

What do Cadillac sneakers, the Heavenly Bed, and Barbie have to do with multifamily? More than you think.

by Mike Whaling | Sep 9, 2024 | Apartment Marketing, Marketing, Word of Mouth

This past week was one of the best of the year for tennis. And you didn’t have to look very far to find some pretty incredible marketing, too. It was championship week at the US Open … and when tennis comes to the bright lights of New York, it’s the perfect...

How To Create A Custom Google Analytics Dashboard

by Blake Runyon | Jul 1, 2014 | Marketing

Google Analytics allows business owners to get consistently accurate and up-to-date information about their digital presence. This tool is infinitely helpful, but new users are often shell-shocked by the massive amount of data it offers. One way to simplify this...

Lead Attribution: “Company Website” Isn’t Enough

by Mike Whaling | May 10, 2013 | Marketing

When you’re collecting information from a new prospect or customer, do you ask how they heard about you? Does your contact form have one of those drop-downs with a bunch of pre-populated options? If you’re like a lot of companies, you probably get a lot of...

Be Awesome. The Social Media Part Will Take Care of Itself.

by Mike Whaling | Oct 15, 2012 | Marketing, Social Media, Word of Mouth

Red Bull Stratos proves success in social media doesn’t always mean you need a dedicated social media campaign. Do things worth talking about, and people will do the sharing for you.