by Matthew | May 11, 2011 | Marketing, Social Media, Word of Mouth
Gary V. Few people in the world are as recognizable by their first name and last initial as Gary Vaynerchuk. For anyone who’s been active online over the past few years, the name alone is enough to spark hours of conversation about wine, technology, social...
by Mike Whaling | Nov 5, 2010 | Marketing, Social Media
Earlier this week, Facebook announced a number of new features, primarily focused on how people will interact with the site (and soon, many other websites) from their mobile devices. (You can get a complete rundown of all the announcements here.) Deals Come to Place...
by Mike Whaling | Jun 8, 2010 | Marketing
I don’t know about you, but I’ve just about had it with social media presentations that focus on the big, impressive numbers. They’re virtually meaningless to the majority of marketers. Stop trying to sell your boss on social media by telling her...
by Mike Whaling | May 17, 2010 | Marketing
Imagine the following statements as a part of any marketing message: Visit our website! Call us on your phone! Come to our store! None of these would be very helpful to me as a consumer unless I knew the web address, the phone number or the physical address of the...
by Mike Whaling | Mar 17, 2010 | Marketing
Facebook is on a roll, recently crossing over 400 million users. Marketers want a piece of that action, so it’s no surprise that Facebook Pages for businesses are hot right now, too. It seems like a Facebook Page is a must-have for most marketers. But before you...
by Mike Whaling | Jan 20, 2010 | Interactive, Marketing
There’s a lot of buzz around location-based applications right now, and one of the services at the head of this pack is a mobile application called Foursquare. Foursquare allows users to earn points by “checking in” at various locations around town....
