Forget the Numbers. Ask Better Questions.

I don’t know about you, but I’ve just about had it with social media presentations that focus on the big, impressive numbers. They’re virtually meaningless to the majority of marketers. Stop trying to sell your boss on social media by telling her...

Practice Targeting: Segment Your Audience

What does this have to do with me? Social media has made it much easier for us to spread the word through blog posts, status updates, photos and videos. Unfortunately, it has also increased the amount of noise that you need to cut through to ensure that your message...
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