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  • Interactive | Marketing

    How Apartment Companies Can Use Foursquare

    ByMike Whaling January 20, 2010

    There’s a lot of buzz around location-based applications right now, and one of the services at the head of this pack is a mobile application called Foursquare. Foursquare allows users to earn points by “checking in” at various locations around town. Users can connect with their friends from Facebook and Twitter, and the user who…

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  • Blog | Blogging | Interactive | Marketing

    Social Media Tools to Know: TurnSocial

    ByMike Whaling January 11, 2010

    If there’s one thing I hear most often about social media, it’s that it can get overwhelming fast. (Here are a few tips if this is you.) Whether it’s a blog, Facebook, Twitter, or a Ning site, there are many, many ways to connect with friends, colleagues and prospects, and there are even more tools…

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  • Blog | Marketing

    Practice Targeting: Segment Your Audience

    ByMike Whaling November 25, 2009

    What does this have to do with me? Social media has made it much easier for us to spread the word through blog posts, status updates, photos and videos. Unfortunately, it has also increased the amount of noise that you need to cut through to ensure that your message is heard. You need to work…

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  • Blogging | Marketing | SEO Insights

    Find Related Keywords with Wonder Wheel

    ByMike Whaling October 30, 2009

    Yesterday, I had a quick conversation on Twitter with Jonathan Saar from the Training Factor. He mentioned how happy he was that his site now appears on page one of Google search results for the term “multifamily training.” That’s pretty exciting, because that’s the exact business that the Training Factor is in. I’m sure it’s…

    Read More Find Related Keywords with Wonder WheelContinue

  • Blog | Email | Marketing | Ratings and Reviews

    Questions About Online Tools? Get a Quick Fix.

    ByMike Whaling August 11, 2009

    If you’re building a wide-reaching web presence for your business, that probably means that you’re using sites like Facebook, LinkedIn, Twitter, Flickr and Vimeo, as well as tools like WordPress, Google Analytics, SocialMention and Tweetdeck (or Seesmic) to connect with customers and spread the word about your products and services. That’s a lot of different…

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  • Blog | Marketing

    Knowledge is Power

    ByMike Whaling June 25, 2009

    Earlier today, we promised a special offer for the apartment industry. If you follow the discussions and blog posts on sites like Multifamily Insiders, you know a lot of people are paying close attention to this new game, trying to gain as much knowledge as they can. They’re learning about these new tools … some…

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  • Marketing

    Are You Approachable?

    ByMike Whaling January 12, 2009

    Have you met Scott Ginsberg? I haven’t, but I would know right away if I did. Why? Because he’ll be wearing a nametag. He wears one all the time, every day. Has been for almost 3,000 days straight as I write this. He even has a nametag tattooed on his chest. And he’s managed to…

    Read More Are You Approachable?Continue

  • Marketing

    The Best Things in Life are Free

    ByMike Whaling December 28, 2008

    Web design software: Free Online marketing campaign: Free Long-distance calling: Free Running your small business for next to nothing: Priceless. If there’s one example above any other of an entrepreneur who has used free online tools to build his business, it’s Gary Vaynerchuk. Gary and his father own the Wine Library, a wine store located in Springfield,…

    Read More The Best Things in Life are FreeContinue

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